Thomas Anning-Dorson – författare

The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids in order to create distinct value for consumers and develop resilient and sustainable economies. For this book, we gathered 24 contributions (or chapters) on new directions and strategies to create value in emerging economies. The contributions span thematic areas such as: COVID-19 and small businesses, social influencers and COVID-19 advocacy, artisan entrepreneurship, leadership and project success, internationalization and intellectual property, cultural artifacts in corporate branding, fintech adoption, mobile money and agriculture value chain, workplace fraud, ethical decision-making in accountancy, modeling early detection of mother’s mode of delivery, assessment of health systems in Africa, online platforms and patient empowerment, students’ academic engagement and technology, and continuous use of e-learning among professional accounting students. The authors of these contributions discuss the relevance of each chapter to its target audience (practitioners and students). They also outline the implications for practice and policy (where applicable) alongside the concluding arguments of their respective chapters. In effect, the 24 chapters offer key strategic directions for businesses, public sector institutions, non-governmental organizations, and international development institutions to be more efficient and sustainably responsible in delivering distinctive value in emerging economies.Emerging economies have become an opportune interest of practitioners, entrepreneurs and policy makers worldwide. Hence, a contemporary text which explores how to create and deliver distinct value in these economies is a must a read.

The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids in order to create distinct value for consumers and develop resilient and sustainable economies. For this book, we gathered 24 contributions (or chapters) on new directions and strategies to create value in emerging economies. The contributions span thematic areas such as: COVID-19 and small businesses, social influencers and COVID-19 advocacy, artisan entrepreneurship, leadership and project success, internationalization and intellectual property, cultural artifacts in corporate branding, fintech adoption, mobile money and agriculture value chain, workplace fraud, ethical decision-making in accountancy, modeling early detection of mother’s mode of delivery, assessment of health systems in Africa, online platforms and patient empowerment, students’ academic engagement and technology, and continuous use of e-learning among professional accounting students. The authors of these contributions discuss the relevance of each chapter to its target audience (practitioners and students). They also outline the implications for practice and policy (where applicable) alongside the concluding arguments of their respective chapters. In effect, the 24 chapters offer key strategic directions for businesses, public sector institutions, non-governmental organizations, and international development institutions to be more efficient and sustainably responsible in delivering distinctive value in emerging economies.Emerging economies have become an opportune interest of practitioners, entrepreneurs and policy makers worldwide. Hence, a contemporary text which explores how to create and deliver distinct value in these economies is a must a read.

This book presents multidisciplinary perspectives on opportunities and best practices necessary for empowering women in the digital economy in developing countries. The book explores the components of connectivity that matter most to women. It also helps decision-makers and policymakers to adopt the policies needed to empower women in using digital platforms and developing (and taking up) careers in the digital economy in developing economies. In response, we gathered eight contributions (or chapters) on new directions, strategies, and barriers to women’s empowerment through digital technologies. The contributions span thematic areas such as female digital entrepreneurship, social media, and agricultural value chains, women in the gig economy, the digital divide, gender disparities in cryptocurrencies, and digital access in agriculture. In précis, the contributions argue that, first, appropriate legislation matters, but it is not enough – there is a need to alter social and cultural attitudes and raise awareness. Second, there is a need to address affordability. Government and development agencies may begin by offering free or discounted smart devices to rural women and appropriate digital skills training relevant to their economic activities. Third, there is a need for urgent attention by government labor agencies in developing countries to enforce decent working conditions and protection for female gig workers while maximizing opportunities being offered through these platforms. Don’t just leave women to use digital platforms and services; support them with sound policies and programs for responsible and sustainable use. In effect, this book offers clarity on new strategies, case studies/examples, and lessons in addressing or circumventing institutional challenges to women’s empowerment through digital technologies.

This book presents multidisciplinary perspectives on opportunities and best practices necessary for empowering women in the digital economy in developing countries. The book explores the components of connectivity that matter most to women. It also helps decision-makers and policymakers to adopt the policies needed to empower women in using digital platforms and developing (and taking up) careers in the digital economy in developing economies. In response, we gathered eight contributions (or chapters) on new directions, strategies, and barriers to women’s empowerment through digital technologies. The contributions span thematic areas such as female digital entrepreneurship, social media, and agricultural value chains, women in the gig economy, the digital divide, gender disparities in cryptocurrencies, and digital access in agriculture. In précis, the contributions argue that, first, appropriate legislation matters, but it is not enough – there is a need to alter social and cultural attitudes and raise awareness. Second, there is a need to address affordability. Government and development agencies may begin by offering free or discounted smart devices to rural women and appropriate digital skills training relevant to their economic activities. Third, there is a need for urgent attention by government labor agencies in developing countries to enforce decent working conditions and protection for female gig workers while maximizing opportunities being offered through these platforms. Don’t just leave women to use digital platforms and services; support them with sound policies and programs for responsible and sustainable use. In effect, this book offers clarity on new strategies, case studies/examples, and lessons in addressing or circumventing institutional challenges to women’s empowerment through digital technologies.

In recent years, the profound impact of artificial intelligence (AI) on fostering new forms of entrepreneurship has become increasingly evident. Entrepreneurs worldwide are harnessing the capabilities of AI to develop innovative solutions and create businesses that address pressing challenges.Despite the growing recognition of AI’s potential, there exists a crucial need to deepen understanding and awareness surrounding how individuals are leveraging AI to establish novel ventures. Many entrepreneurs are pioneering initiatives that deploy AI technologies to tackle complex problems. This challenge revolves around the imperative to explore, document, and comprehend the diverse ways in which AI is driving the emergence of new businesses, solving real-world problems, and reshaping the entrepreneurial landscape. It underscores the necessity for entrepreneurs, researchers, and the wider community to grasp the transformative role of AI in fostering innovation and enabling the creation of businesses dedicated to addressing societal issues. Addressing this challenge will contribute to a more comprehensive understanding of the synergy between AI and entrepreneurship, paving the way for informed and impactful ventures that leverage the full potential of AI technologies.In this respect, the purpose of this book is to offer an in-depth exploration of the intersection between AI and entrepreneurial ventures. The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, address challenges, and create businesses that contribute to societal progress.Through the compilation of diverse perspectives, case studies, and practical insights, the book endeavors to serve as a valuable resource for professionals, entrepreneurs, investors, and professionals seeking to understand and navigate the dynamic landscape of AI-driven entrepreneurship.

In recent years, the profound impact of artificial intelligence (AI) on fostering new forms of entrepreneurship has become increasingly evident. Entrepreneurs worldwide are harnessing the capabilities of AI to develop innovative solutions and create businesses that address pressing challenges.Despite the growing recognition of AI’s potential, there exists a crucial need to deepen understanding and awareness surrounding how individuals are leveraging AI to establish novel ventures. Many entrepreneurs are pioneering initiatives that deploy AI technologies to tackle complex problems. This challenge revolves around the imperative to explore, document, and comprehend the diverse ways in which AI is driving the emergence of new businesses, solving real-world problems, and reshaping the entrepreneurial landscape. It underscores the necessity for entrepreneurs, researchers, and the wider community to grasp the transformative role of AI in fostering innovation and enabling the creation of businesses dedicated to addressing societal issues. Addressing this challenge will contribute to a more comprehensive understanding of the synergy between AI and entrepreneurship, paving the way for informed and impactful ventures that leverage the full potential of AI technologies.In this respect, the purpose of this book is to offer an in-depth exploration of the intersection between AI and entrepreneurial ventures. The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, address challenges, and create businesses that contribute to societal progress.Through the compilation of diverse perspectives, case studies, and practical insights, the book endeavors to serve as a valuable resource for professionals, entrepreneurs, investors, and professionals seeking to understand and navigate the dynamic landscape of AI-driven entrepreneurship.

In recent years, the profound impact of artificial intelligence (AI) on fostering new forms of entrepreneurship has become increasingly evident. Entrepreneurs worldwide are harnessing the capabilities of AI to develop innovative solutions and create businesses that address pressing challenges.Despite the growing recognition of AI’s potential, there exists a crucial need to deepen understanding and awareness surrounding how individuals are leveraging AI to establish novel ventures. Many entrepreneurs are pioneering initiatives that deploy AI technologies to tackle complex problems. This challenge revolves around the imperative to explore, document, and comprehend the diverse ways in which AI is driving the emergence of new businesses, solving real-world problems, and reshaping the entrepreneurial landscape. It underscores the necessity for entrepreneurs, researchers, and the wider community to grasp the transformative role of AI in fostering innovation and enabling the creation of businesses dedicated to addressing societal issues. Addressing this challenge will contribute to a more comprehensive understanding of the synergy between AI and entrepreneurship, paving the way for informed and impactful ventures that leverage the full potential of AI technologies.In this respect, the purpose of this book is to offer an in-depth exploration of the intersection between AI and entrepreneurial ventures. The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, address challenges, and create businesses that contribute to societal progress.Focusing on the intersection of AI and the creative economy, this book examines the role of AI in content creation, social media, and influencer entrepreneurship. It provides a snapshot of current research, identifies gaps in knowledge, and presents case studies of content creators who have successfully integrated AI into their workflows. This book highlights the impact of AI on various forms of content creation, including educational, lifestyle, health, and entertainment content. It also includes a comprehensive syllabus for training entrepreneurs on leveraging AI for content creation, emphasizing the balance between technological advancements and maintaining authenticity.

In recent years, the profound impact of artificial intelligence (AI) on fostering new forms of entrepreneurship has become increasingly evident. Entrepreneurs worldwide are harnessing the capabilities of AI to develop innovative solutions and create businesses that address pressing challenges.Despite the growing recognition of AI’s potential, there exists a crucial need to deepen understanding and awareness surrounding how individuals are leveraging AI to establish novel ventures. Many entrepreneurs are pioneering initiatives that deploy AI technologies to tackle complex problems. This challenge revolves around the imperative to explore, document, and comprehend the diverse ways in which AI is driving the emergence of new businesses, solving real-world problems, and reshaping the entrepreneurial landscape. It underscores the necessity for entrepreneurs, researchers, and the wider community to grasp the transformative role of AI in fostering innovation and enabling the creation of businesses dedicated to addressing societal issues. Addressing this challenge will contribute to a more comprehensive understanding of the synergy between AI and entrepreneurship, paving the way for informed and impactful ventures that leverage the full potential of AI technologies.In this respect, the purpose of this book is to offer an in-depth exploration of the intersection between AI and entrepreneurial ventures. The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, address challenges, and create businesses that contribute to societal progress.Focusing on the intersection of AI and the creative economy, this book examines the role of AI in content creation, social media, and influencer entrepreneurship. It provides a snapshot of current research, identifies gaps in knowledge, and presents case studies of content creators who have successfully integrated AI into their workflows. This book highlights the impact of AI on various forms of content creation, including educational, lifestyle, health, and entertainment content. It also includes a comprehensive syllabus for training entrepreneurs on leveraging AI for content creation, emphasizing the balance between technological advancements and maintaining authenticity.

For African enterprises, entrepreneurs and governments to take full advantage of new digital opportunities, they need a shared strategic understanding of where they are, what they have, and what they may need to have for the future.

For African enterprises, entrepreneurs and governments to take full advantage of new digital opportunities, they need a shared strategic understanding of where they are, what they have, and what they may need to have for the future.

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.

This book, the first of two volumes, offers a comprehensive examination of how digital technologies are redefining business models, market dynamics, and innovation strategies across African markets.