Thomas Anning-Dorson – författare

The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids in order to create distinct value for consumers and develop resilient and sustainable economies. For this book, we gathered 24 contributions (or chapters) on new directions and strategies to create value in emerging economies. The contributions span thematic areas such as: COVID-19 and small businesses, social influencers and COVID-19 advocacy, artisan entrepreneurship, leadership and project success, internationalization and intellectual property, cultural artifacts in corporate branding, fintech adoption, mobile money and agriculture value chain, workplace fraud, ethical decision-making in accountancy, modeling early detection of mother’s mode of delivery, assessment of health systems in Africa, online platforms and patient empowerment, students’ academic engagement and technology, and continuous use of e-learning among professional accounting students. The authors of these contributions discuss the relevance of each chapter to its target audience (practitioners and students). They also outline the implications for practice and policy (where applicable) alongside the concluding arguments of their respective chapters. In effect, the 24 chapters offer key strategic directions for businesses, public sector institutions, non-governmental organizations, and international development institutions to be more efficient and sustainably responsible in delivering distinctive value in emerging economies.

Emerging economies have become an opportune interest of practitioners, entrepreneurs and policy makers worldwide. Hence, a contemporary text which explores how to create and deliver distinct value in these economies is a must a read.

The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids in order to create distinct value for consumers and develop resilient and sustainable economies. For this book, we gathered 24 contributions (or chapters) on new directions and strategies to create value in emerging economies. The contributions span thematic areas such as: COVID-19 and small businesses, social influencers and COVID-19 advocacy, artisan entrepreneurship, leadership and project success, internationalization and intellectual property, cultural artifacts in corporate branding, fintech adoption, mobile money and agriculture value chain, workplace fraud, ethical decision-making in accountancy, modeling early detection of mother’s mode of delivery, assessment of health systems in Africa, online platforms and patient empowerment, students’ academic engagement and technology, and continuous use of e-learning among professional accounting students. The authors of these contributions discuss the relevance of each chapter to its target audience (practitioners and students). They also outline the implications for practice and policy (where applicable) alongside the concluding arguments of their respective chapters. In effect, the 24 chapters offer key strategic directions for businesses, public sector institutions, non-governmental organizations, and international development institutions to be more efficient and sustainably responsible in delivering distinctive value in emerging economies.

Emerging economies have become an opportune interest of practitioners, entrepreneurs and policy makers worldwide. Hence, a contemporary text which explores how to create and deliver distinct value in these economies is a must a read.

This book presents multidisciplinary perspectives on opportunities and best practices necessary for empowering women in the digital economy in developing countries. The book explores the components of connectivity that matter most to women. It also helps decision-makers and policymakers to adopt the policies needed to empower women in using digital platforms and developing (and taking up) careers in the digital economy in developing economies.

In response, we gathered eight contributions (or chapters) on new directions, strategies, and barriers to women’s empowerment through digital technologies. The contributions span thematic areas such as female digital entrepreneurship, social media, and agricultural value chains, women in the gig economy, the digital divide, gender disparities in cryptocurrencies, and digital access in agriculture.

In précis, the contributions argue that, first, appropriate legislation matters, but it is not enough – there is a need to alter social and cultural attitudes and raise awareness. Second, there is a need to address affordability. Government and development agencies may begin by offering free or discounted smart devices to rural women and appropriate digital skills training relevant to their economic activities. Third, there is a need for urgent attention by government labor agencies in developing countries to enforce decent working conditions and protection for female gig workers while maximizing opportunities being offered through these platforms. Don’t just leave women to use digital platforms and services; support them with sound policies and programs for responsible and sustainable use.

In effect, this book offers clarity on new strategies, case studies/examples, and lessons in addressing or circumventing institutional challenges to women’s empowerment through digital technologies.

This book presents multidisciplinary perspectives on opportunities and best practices necessary for empowering women in the digital economy in developing countries. The book explores the components of connectivity that matter most to women. It also helps decision-makers and policymakers to adopt the policies needed to empower women in using digital platforms and developing (and taking up) careers in the digital economy in developing economies.

In response, we gathered eight contributions (or chapters) on new directions, strategies, and barriers to women’s empowerment through digital technologies. The contributions span thematic areas such as female digital entrepreneurship, social media, and agricultural value chains, women in the gig economy, the digital divide, gender disparities in cryptocurrencies, and digital access in agriculture.

In précis, the contributions argue that, first, appropriate legislation matters, but it is not enough – there is a need to alter social and cultural attitudes and raise awareness. Second, there is a need to address affordability. Government and development agencies may begin by offering free or discounted smart devices to rural women and appropriate digital skills training relevant to their economic activities. Third, there is a need for urgent attention by government labor agencies in developing countries to enforce decent working conditions and protection for female gig workers while maximizing opportunities being offered through these platforms. Don’t just leave women to use digital platforms and services; support them with sound policies and programs for responsible and sustainable use.

In effect, this book offers clarity on new strategies, case studies/examples, and lessons in addressing or circumventing institutional challenges to women’s empowerment through digital technologies.

In recent years, the profound impact of artificial intelligence (AI) on fostering new forms of entrepreneurship has become increasingly evident. Entrepreneurs worldwide are harnessing the capabilities of AI to develop innovative solutions and create businesses that address pressing challenges.

Despite the growing recognition of AI’s potential, there exists a crucial need to deepen understanding and awareness surrounding how individuals are leveraging AI to establish novel ventures. Many entrepreneurs are pioneering initiatives that deploy AI technologies to tackle complex problems. This challenge revolves around the imperative to explore, document, and comprehend the diverse ways in which AI is driving the emergence of new businesses, solving real-world problems, and reshaping the entrepreneurial landscape. It underscores the necessity for entrepreneurs, researchers, and the wider community to grasp the transformative role of AI in fostering innovation and enabling the creation of businesses dedicated to addressing societal issues. Addressing this challenge will contribute to a more comprehensive understanding of the synergy between AI and entrepreneurship, paving the way for informed and impactful ventures that leverage the full potential of AI technologies.

In this respect, the purpose of this book is to offer an in-depth exploration of the intersection between AI and entrepreneurial ventures. The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, address challenges, and create businesses that contribute to societal progress.

Through the compilation of diverse perspectives, case studies, and practical insights, the book endeavors to serve as a valuable resource for professionals, entrepreneurs, investors, and professionals seeking to understand and navigate the dynamic landscape of AI-driven entrepreneurship.

In recent years, the profound impact of artificial intelligence (AI) on fostering new forms of entrepreneurship has become increasingly evident. Entrepreneurs worldwide are harnessing the capabilities of AI to develop innovative solutions and create businesses that address pressing challenges.

Despite the growing recognition of AI’s potential, there exists a crucial need to deepen understanding and awareness surrounding how individuals are leveraging AI to establish novel ventures. Many entrepreneurs are pioneering initiatives that deploy AI technologies to tackle complex problems. This challenge revolves around the imperative to explore, document, and comprehend the diverse ways in which AI is driving the emergence of new businesses, solving real-world problems, and reshaping the entrepreneurial landscape. It underscores the necessity for entrepreneurs, researchers, and the wider community to grasp the transformative role of AI in fostering innovation and enabling the creation of businesses dedicated to addressing societal issues. Addressing this challenge will contribute to a more comprehensive understanding of the synergy between AI and entrepreneurship, paving the way for informed and impactful ventures that leverage the full potential of AI technologies.

In this respect, the purpose of this book is to offer an in-depth exploration of the intersection between AI and entrepreneurial ventures. The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, address challenges, and create businesses that contribute to societal progress.

Through the compilation of diverse perspectives, case studies, and practical insights, the book endeavors to serve as a valuable resource for professionals, entrepreneurs, investors, and professionals seeking to understand and navigate the dynamic landscape of AI-driven entrepreneurship.

In recent years, the profound impact of artificial intelligence (AI) on fostering new forms of entrepreneurship has become increasingly evident. Entrepreneurs worldwide are harnessing the capabilities of AI to develop innovative solutions and create businesses that address pressing challenges.

Despite the growing recognition of AI’s potential, there exists a crucial need to deepen understanding and awareness surrounding how individuals are leveraging AI to establish novel ventures. Many entrepreneurs are pioneering initiatives that deploy AI technologies to tackle complex problems. This challenge revolves around the imperative to explore, document, and comprehend the diverse ways in which AI is driving the emergence of new businesses, solving real-world problems, and reshaping the entrepreneurial landscape. It underscores the necessity for entrepreneurs, researchers, and the wider community to grasp the transformative role of AI in fostering innovation and enabling the creation of businesses dedicated to addressing societal issues. Addressing this challenge will contribute to a more comprehensive understanding of the synergy between AI and entrepreneurship, paving the way for informed and impactful ventures that leverage the full potential of AI technologies.

In this respect, the purpose of this book is to offer an in-depth exploration of the intersection between AI and entrepreneurial ventures. The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, address challenges, and create businesses that contribute to societal progress.

Focusing on the intersection of AI and the creative economy, this book examines the role of AI in content creation, social media, and influencer entrepreneurship. It provides a snapshot of current research, identifies gaps in knowledge, and presents case studies of content creators who have successfully integrated AI into their workflows. This book highlights the impact of AI on various forms of content creation, including educational, lifestyle, health, and entertainment content. It also includes a comprehensive syllabus for training entrepreneurs on leveraging AI for content creation, emphasizing the balance between technological advancements and maintaining authenticity.

In recent years, the profound impact of artificial intelligence (AI) on fostering new forms of entrepreneurship has become increasingly evident. Entrepreneurs worldwide are harnessing the capabilities of AI to develop innovative solutions and create businesses that address pressing challenges.

Despite the growing recognition of AI’s potential, there exists a crucial need to deepen understanding and awareness surrounding how individuals are leveraging AI to establish novel ventures. Many entrepreneurs are pioneering initiatives that deploy AI technologies to tackle complex problems. This challenge revolves around the imperative to explore, document, and comprehend the diverse ways in which AI is driving the emergence of new businesses, solving real-world problems, and reshaping the entrepreneurial landscape. It underscores the necessity for entrepreneurs, researchers, and the wider community to grasp the transformative role of AI in fostering innovation and enabling the creation of businesses dedicated to addressing societal issues. Addressing this challenge will contribute to a more comprehensive understanding of the synergy between AI and entrepreneurship, paving the way for informed and impactful ventures that leverage the full potential of AI technologies.

In this respect, the purpose of this book is to offer an in-depth exploration of the intersection between AI and entrepreneurial ventures. The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, address challenges, and create businesses that contribute to societal progress.

Focusing on the intersection of AI and the creative economy, this book examines the role of AI in content creation, social media, and influencer entrepreneurship. It provides a snapshot of current research, identifies gaps in knowledge, and presents case studies of content creators who have successfully integrated AI into their workflows. This book highlights the impact of AI on various forms of content creation, including educational, lifestyle, health, and entertainment content. It also includes a comprehensive syllabus for training entrepreneurs on leveraging AI for content creation, emphasizing the balance between technological advancements and maintaining authenticity.

For African enterprises, entrepreneurs and governments to take full advantage of new digital opportunities, they need a shared strategic understanding of where they are, what they have, and what they may need to have for the future. This book presents this shared strategic vision to guide future coordinated actions of African enterprises, entrepreneurs, consumers/citizens and governments in using new and emerging digital technologies. It showcases how consumers/citizens, entrepreneurs, organisations, institutions and governments are leveraging new and emerging digital innovations to disrupt and transform value creation and service delivery in Africa.

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.  Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets. 

As Africa''s digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the first of two volumes, offers a comprehensive examination of how digital technologies are redefining business models, market dynamics, and innovation strategies across African markets.

Drawing on rigorous empirical research and conceptual frameworks, this volume explores the evolution of digital business models in Africa, analyzing their transformative potential and impact on various sectors. It delves into critical areas such as e-commerce, online consumer behavior, trust and risk perceptions in digital marketplaces, and the rise of social commerce. The book also examines the sustainability of emerging business models, such as video streaming platforms, and explores digital innovation in key sectors like fintech. It will be of great interest to scholars and students of innovation strategy and business in Africa.