Brighton Nyagadza – författare

This insightful, timely and multi-faceted book offers significant insight into the role and complex dynamics of agritourism in Africa.Logically structured, data-led and richly illustrated throughout, chapters provide theoretical, policy and practical implications on the successes and challenges of achieving sustainable agritourism destinations, with an emphasis on technology, that not only grows African economies, but offers work opportunities, increased social empowerment and diversity. Based on empirical research, the volume covers a wide range of topics relating to agritourism in Africa, elucidated through inclusion of case studies and examples from around the continent, including Ghana, Angola and Nigeria. Topics covered include discussion of the features required for a successful agritourism business, the impact of social media and digital marketing on new agritourism destinations.This volume will be of pivotal interest to students, researchers and scholars of Tourism, African Studies and Development Studies.

This insightful, timely and multi-faceted book offers significant insight into the role and complex dynamics of agritourism in Africa.Logically structured, data-led and richly illustrated throughout, chapters provide theoretical, policy and practical implications on the successes and challenges of achieving sustainable agritourism destinations, with an emphasis on technology, that not only grows African economies, but offers work opportunities, increased social empowerment and diversity. Based on empirical research, the volume covers a wide range of topics relating to agritourism in Africa, elucidated through inclusion of case studies and examples from around the continent, including Ghana, Angola and Nigeria. Topics covered include discussion of the features required for a successful agritourism business, the impact of social media and digital marketing on new agritourism destinations.This volume will be of pivotal interest to students, researchers and scholars of Tourism, African Studies and Development Studies.

Sustainable Innovation in Africa: Prospects, Challenges and Trends provides a timely and in-depth examination of how innovation is reshaping African sustainability. As African economies navigate rapid urbanisation, climate change, technological disruption and socio-economic transformation, this book explores the ways in which sustainability-oriented innovation can serve as a strategic pathway toward inclusive growth and reliance over a long period of time and stewardship of the environment.The volume presents a multidisciplinary perspective by integrating insights from management, economics, technology, governance and environmental studies. It assesses the prospective sustainable innovation within Africa’s special cultural, institutional and economic context, while critically engaging with the structural and policy-related challenges that continue to mold innovation outcomes. Key themes include green business models, responsible governance, human capital development, digital transformation and the role of emerging technologies in driving sustainability. As a result of conceptual analysis, case studies and empirical evidence mainly grounded in African contexts, the volume highlights how organizations and industries are responding to sustainability imperatives. The authors give special attention to banking, urban development, banking and services, showing the way in which innovation can be leveraged to address environmental challenges, improve efficiency and enhance social value creation. The volume explores emerging changes influencing sustainable innovation in Africa, including artificial intelligence, digitalisation, smart cities, green supply chains and board-level diversity.By linking theory with practice, it offers actionable insights for decision-makers seeking to integrate sustainability, strategy and operations. Crafted for policymakers, scholars, business leaders, development practitioners and postgraduate students, the book contributes to the developing discourses on Africa’s sustainable future and provides a forward-looking framework for harnessing innovation as a driver of transformative change.

The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.

Through the lens of African emerging economies, this text examines empirical studies and the related practices of agritourism. By looking at tourism innovation, entrepreneurship ethics and responsibility of public and private organizational stakeholders, the text promotes an understanding of how radical novel sustainable agritourism might be implemented to help society's living become more sustainable with low usage of material resources, low energy and environmental cost. Informed by the 2030 Agenda for Sustainable Development and Sustainable Development Goals (SDGs) framework, which emphasize the fostering of novel sustainable agritourism, the book includes: methodologies, theory, reviews, primary research findings and practice topics such as start-ups, legal aspects, CSR and digital technologies techniques and tools with global application The book will be of interest to academics and postgraduate students interested in the challenges of sustainable agritourism and African emerging economies.

Informed by the 2030 Agenda for Sustainable Development and Sustainable Development Goals (SDGs) framework – emphasising fostering sustainable economic growth and higher gross domestic product growth per annum in the least developed countries – Disruptive Frugal Digital Innovation in Africa provides the reader with theoretically informed and practically grounded solutions to addressing sustainable development for humans.Taking a multi-faceted approach, the readers of this edited volume gain insights into the role of disruptive frugal technological innovation and transformative futures in Africa. Considering macro, meso, and firm-level analyses relating to how disruptive frugal technological innovation and transformative futures, Disruptive Frugal Digital Innovation in Africa proposes implementations towards positive development in under-researched African contexts.Each chapter provides theoretical, policy and practical implications for policy makers, educational practitioners, students and business communities on how disruptive frugal technological innovation and transformative futures strategies could be of benefit to them.

Our food systems - the way we produce, market and consume food - are part of the political, social, economic, ecological and cultural fabric of our communities. As such, the aim of this book is to explore the development of sustainable food systems in the Global South. We analyse the current state of affairs, identify challenges and assess existing policies and frameworks. By conducting this comprehensive analysis, the authors offer actionable insights and guidance to stakeholders involved in food governance and management, including policymakers, researchers, and practitioners particularly in the Global South. This book is also of interest to a wider audience to appreciate, compare and contrast these practices and their applications for sustainable development drawing on different methodologies, analytical frames, contexts and settings. This edited volume provides reviews, primary research findings and methodologies that will deepen and broaden insights into food systems, vulnerabilities and sustainable policy frameworks in the Global South. The book is essential reading for researchers, scholars and policymakers in the fields of agricultural economics, sustainable development, food security and global studies and can also be used by graduate and advanced undergraduate students studying courses related to agricultural economics, environmental studies, international development and public policy.

The book balances theory and experimentation, providing a thorough explication of the tools and techniques of agritourism digital and social media marketing, marketing, corporate communications and corporate reputation management relevant to the tourism and agricultural organisations in the African continent in particular, and the globe at large.

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is central to the transition to a circular economy.Building on seminal work on green marketing in emerging economies, this book develops a micro-macro perspective to present the realities and imperatives that facilitate or inhibit the realisation of the sustainable green marketing agenda in Africa. It examines the willingness of consumers to support sustainable consumption practices such as the sharing economy and to engage with circular economy practices such as recycling and reusing. It also critically reflects on the strategies, commitments and sacrifices that are required for the fulfilment of the sustainable green marketing agenda in Africa.The book is informed by the desired aspirations of the United Nations 2030 Agenda for Sustainable Development and Africa’s developmental blueprint, Agenda 2063.

This book offers practical insights into the transformative role of digital technologies, frugal innovations, and technology entrepreneurship in achieving sustainable human development. By examining how these elements contribute to development-oriented policies, the book highlights their impact on productive activities, job creation, creativity, and the growth of micro-, small-, and medium-sized enterprises. It also emphasizes the importance of equitable economic growth, environmental regeneration, and empowerment through increased participation in decision-making.Key issues explored include the integration of digital technologies in development strategies, the potential of frugal innovations to drive economic growth, and the role of technology entrepreneurship in fostering sustainable practices. The authors provide a comprehensive analysis by drawing on economic, political, and cultural lenses, offering readers a nuanced understanding of these complex dynamics.The book aligns with and contributes to the targets of SDG 8: ‘Decent work and economic growth,’ and is ideal reading for graduate and postgraduate students, academic practitioners, and research professionals. It is an essential addition to the libraries of scholars and practitioners interested in the intersection of technology, innovation, and development.

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more than doubled in the last five years and the COVID-19 pandemic further accelerated the shift towards online shopping and digital content consumption. This contributed volume balances theory with practical research-based case studies, providing an outline of the current state of digital marketing in Africa, as well as an assessment on the opportunities and challenges that lie in the future.Chapters in the book explore cutting edge digital marketing topics, including social media engagement metrics, consumer behaviors towards virtual reality (VR), interactivity in digital out-of-home advertising, enhanced customer engagement and customer experience, artificial intelligence (AI) and data analytics, and digital marketing for sustainable public health development. It will be of great interest to scholars and students of marketing, technology and innovation and business in Africa and beyond.

This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems.

Although many African governments, public institutions, NGOs, investment institutions and entrepreneurial firms have begun to deepen their discourses on the economic, social, technological, legal and institutional implications of AI adoption on the continent, many gaps persist. For instance, Africa’s investment into AI to support the nurturing, incubating and scaling of start-ups and entrepreneurial firms remains comparatively low to the rest of the world. This book offers a collection of research chapters, exploring the intersection of digital entrepreneurship and artificial intelligence adoption in the African continent. It covers topics including the potential of generative AI, digital finance, SMEs, rural entrepreneurship and social media.Part of the new Palgrave Studies in Technology and Innovation in Africa book series, this volume will be of great interest to students and scholars of technology and innovation strategy and business in Africa.

In an era where dynamic responsible artificial intelligence (AI) is increasingly being deployed across the higher education environment, this contributed volume unpacks how the Southern African region is creating a unique route towards impactful and ethical innovation in business schools and other management faculties. The chapters are developed from real world case studies, grounded research and expert analysis across a number of Southern African countries on how higher management education institutions are integrating responsible artificial intelligence (AI) into educational governance, curricula, and policy while focused values of equity, sustainability and social justice. The book is an important resource for researchers and students of AI innovation, higher education studies and responsible management education, as well as policymakers and management education practitioners.