Brighton Nyagadza – författare

This insightful, timely and multi-faceted book offers significant insight into the role and complex dynamics of agritourism in Africa.

Logically structured, data-led and richly illustrated throughout, chapters provide theoretical, policy and practical implications on the successes and challenges of achieving sustainable agritourism destinations, with an emphasis on technology, that not only grows African economies, but offers work opportunities, increased social empowerment and diversity. Based on empirical research, the volume covers a wide range of topics relating to agritourism in Africa, elucidated through inclusion of case studies and examples from around the continent, including Ghana, Angola and Nigeria. Topics covered include discussion of the features required for a successful agritourism business, the impact of social media and digital marketing on new agritourism destinations.

This volume will be of pivotal interest to students, researchers and scholars of Tourism, African Studies and Development Studies.

This insightful, timely and multi-faceted book offers significant insight into the role and complex dynamics of agritourism in Africa.

Logically structured, data-led and richly illustrated throughout, chapters provide theoretical, policy and practical implications on the successes and challenges of achieving sustainable agritourism destinations, with an emphasis on technology, that not only grows African economies, but offers work opportunities, increased social empowerment and diversity. Based on empirical research, the volume covers a wide range of topics relating to agritourism in Africa, elucidated through inclusion of case studies and examples from around the continent, including Ghana, Angola and Nigeria. Topics covered include discussion of the features required for a successful agritourism business, the impact of social media and digital marketing on new agritourism destinations.

This volume will be of pivotal interest to students, researchers and scholars of Tourism, African Studies and Development Studies.

Informed by the 2030 Agenda for Sustainable Development and Sustainable Development Goals (SDGs) framework – emphasising fostering sustainable economic growth and higher gross domestic product growth per annum in the least developed countries – Disruptive Frugal Digital Innovation in Africa provides the reader with theoretically informed and practically grounded solutions to addressing sustainable development for humans.

Taking a multi-faceted approach, the readers of this edited volume gain insights into the role of disruptive frugal technological innovation and transformative futures in Africa. Considering macro, meso, and firm-level analyses relating to how disruptive frugal technological innovation and transformative futures, Disruptive Frugal Digital Innovation in Africa proposes implementations towards positive development in under-researched African contexts.

Each chapter provides theoretical, policy and practical implications for policy makers, educational practitioners, students and business communities on how disruptive frugal technological innovation and transformative futures strategies could be of benefit to them.

Informed by the 2030 Agenda for Sustainable Development and Sustainable Development Goals (SDGs) framework – emphasising fostering sustainable economic growth and higher gross domestic product growth per annum in the least developed countries – Disruptive Frugal Digital Innovation in Africa provides the reader with theoretically informed and practically grounded solutions to addressing sustainable development for humans.

Taking a multi-faceted approach, the readers of this edited volume gain insights into the role of disruptive frugal technological innovation and transformative futures in Africa. Considering macro, meso, and firm-level analyses relating to how disruptive frugal technological innovation and transformative futures, Disruptive Frugal Digital Innovation in Africa proposes implementations towards positive development in under-researched African contexts.

Each chapter provides theoretical, policy and practical implications for policy makers, educational practitioners, students and business communities on how disruptive frugal technological innovation and transformative futures strategies could be of benefit to them.

This edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa. Each chapter provides some theoretical, policy and practical implications for policy makers, educational practitioners, students and business communities on how agritourism’s digital and social media marketing strategies could be of benefit to them. It considers macro, micro and firm-level analyses relating to how agritourism digital and social media marketing could be harnessed to fuel tourism corporate brands development in under-researched African contexts. Its empirical case studies provide scientific evidence-based approaches that inform understanding on the contribution of these antecedents to the realisation of tourism corporate brands development. The book balances theory and experimentation, providing a thorough explication of the tools and techniques of agritourism digital and social media marketing, marketing, corporate communications and corporate reputation management relevant to the tourism and agricultural organisations in the African continent in particular, and the globe at large. As we reach the point of no return in our destruction of the planet, we need to look at global solutions to ‘reverse the traditional thinking’ (by applying frugal transformative futuristic solutions) of putting economy before green ecological balance and instead look to new ways of changing our appetite for wealth to fit within the ecological cycles which naturally exist.

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is central to the transition to a circular economy.

Building on seminal work on green marketing in emerging economies, this book develops a micro-macro perspective to present the realities and imperatives that facilitate or inhibit the realisation of the sustainable green marketing agenda in Africa. It examines the willingness of consumers to support sustainable consumption practices such as the sharing economy and to engage with circular economy practices such as recycling and reusing. It also critically reflects on the strategies, commitments and sacrifices that are required for the fulfilment of the sustainable green marketing agenda in Africa.

The book is informed by the desired aspirations of the United Nations 2030 Agenda for Sustainable Development and Africa’s developmental blueprint, Agenda 2063.