Farai Chigora – författare

This insightful, timely and multi-faceted book offers significant insight into the role and complex dynamics of agritourism in Africa.Logically structured, data-led and richly illustrated throughout, chapters provide theoretical, policy and practical implications on the successes and challenges of achieving sustainable agritourism destinations, with an emphasis on technology, that not only grows African economies, but offers work opportunities, increased social empowerment and diversity. Based on empirical research, the volume covers a wide range of topics relating to agritourism in Africa, elucidated through inclusion of case studies and examples from around the continent, including Ghana, Angola and Nigeria. Topics covered include discussion of the features required for a successful agritourism business, the impact of social media and digital marketing on new agritourism destinations.This volume will be of pivotal interest to students, researchers and scholars of Tourism, African Studies and Development Studies.

This insightful, timely and multi-faceted book offers significant insight into the role and complex dynamics of agritourism in Africa.Logically structured, data-led and richly illustrated throughout, chapters provide theoretical, policy and practical implications on the successes and challenges of achieving sustainable agritourism destinations, with an emphasis on technology, that not only grows African economies, but offers work opportunities, increased social empowerment and diversity. Based on empirical research, the volume covers a wide range of topics relating to agritourism in Africa, elucidated through inclusion of case studies and examples from around the continent, including Ghana, Angola and Nigeria. Topics covered include discussion of the features required for a successful agritourism business, the impact of social media and digital marketing on new agritourism destinations.This volume will be of pivotal interest to students, researchers and scholars of Tourism, African Studies and Development Studies.

Through the lens of African emerging economies, this text examines empirical studies and the related practices of agritourism. By looking at tourism innovation, entrepreneurship ethics and responsibility of public and private organizational stakeholders, the text promotes an understanding of how radical novel sustainable agritourism might be implemented to help society's living become more sustainable with low usage of material resources, low energy and environmental cost. Informed by the 2030 Agenda for Sustainable Development and Sustainable Development Goals (SDGs) framework, which emphasize the fostering of novel sustainable agritourism, the book includes: methodologies, theory, reviews, primary research findings and practice topics such as start-ups, legal aspects, CSR and digital technologies techniques and tools with global application The book will be of interest to academics and postgraduate students interested in the challenges of sustainable agritourism and African emerging economies.

The book balances theory and experimentation, providing a thorough explication of the tools and techniques of agritourism digital and social media marketing, marketing, corporate communications and corporate reputation management relevant to the tourism and agricultural organisations in the African continent in particular, and the globe at large.