Ishmael Mensah – författare

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16 produkter

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16 produkter

Hospitality and Tourism Marketing
Building Customer Driven Hospitality and Tourism Organizations
AvRobert Ebo Hinson,Ishmael Mensahm. fl.
Häftad, Engelska, 2024
933 kr
Skickas inom 10-15 vardagar
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
Hospitality and Tourism Marketing
Building Customer Driven Hospitality and Tourism Organizations
AvRobert Ebo Hinson,Ishmael Mensahm. fl.
Inbunden, Engelska, 2024
2 495 kr
Skickas inom 10-15 vardagar
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
Hospitality and Tourism Marketing
Building Customer Driven Hospitality and Tourism Organizations
AvRobert Ebo Hinson,Ishmael Mensahm. fl.
E-bok
PDF, Engelska, 2024
1 105 kr
Läs direkt efter köp
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
Hospitality and Tourism Marketing
Building Customer Driven Hospitality and Tourism Organizations
AvRobert Ebo Hinson,Ishmael Mensahm. fl.
E-bok
Engelska, 2024
1 105 kr
Läs direkt efter köp
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
Management of Tourism and Hospitality Services
Second Edition
AvIshmael Mensah,Rebecca Dei Mensah
Häftad, Engelska, 2013
291 kr
Skickas inom 5-8 vardagar
Management of Tourism and Hospitality Services
Second Edition
AvIshmael Mensah,Rebecca Dei Mensah
E-bok
Engelska, 2013
53 kr
Läs direkt efter köp
What standards should tourism and hospitality practitioners adhere to? What goes into designing and delivering quality tourism and hospitality services? What management functions are necessary for the maintenance of high service standards? What critical issues confront the tourism industry today? The answers to these questions have been adequately addressed by this book which is indispensable to both students and practitioners of hospitality and tourism. This book provides insights into different segments of the tourism and hospitality industry, management functions, design and delivery of tourism and hospitality services as well as critical issues such as service quality and technological applications.
Prospects and Challenges of Community-Based Tourism and Changing Demographics
AvIshmael Mensah,Ewoenam Afenyo-Agbe
Inbunden, Engelska, 2021
2 729 kr
Skickas inom 5-8 vardagar
Prospects and Challenges of Community-Based Tourism and Changing Demographics
AvIshmael Mensah,Ewoenam Afenyo-Agbe
Häftad, Engelska, 2021
2 160 kr
Skickas inom 5-8 vardagar
Marketing Tourist Destinations in Emerging Economies
Towards Competitive and Sustainable Emerging Tourist Destinations
AvIshmael Mensah,Kandappan Balasubramanianm. fl.
Inbunden, Engelska, 2021
1 783 kr
Skickas inom 10-15 vardagar
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Marketing Tourist Destinations in Emerging Economies
Towards Competitive and Sustainable Emerging Tourist Destinations
AvS. Mostafa Rasoolimanesh,Vanessa Gaffarm. fl.
E-bok
Engelska, 2021
2 267 kr
Läs direkt efter köp
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries.
This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.
Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Marketing Tourist Destinations in Emerging Economies
Towards Competitive and Sustainable Emerging Tourist Destinations
AvIshmael Mensah,Kandappan Balasubramanianm. fl.
Häftad, Engelska, 2022
1 783 kr
Skickas inom 10-15 vardagar
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
COVID-19, Tourist Destinations and Prospects for Recovery
Volume Two: An African Perspective
AvKaitano Dube,Ishmael Mensahm. fl.
Inbunden, Engelska, 2023
1 947 kr
Skickas inom 10-15 vardagar
Despite the fact that the African tourism industry is prone to disturbances such as diseases, extreme weather events, civil unrest, wars, and other shocks, nothing could have prepared this destination for the devastating effect of the COVID-19 pandemic. In the absence of government or international agency budget support, the pandemic challenged the African tourism market to its core. The focus of this book is to assess the impact of the COVID-19 pandemic on the African tourism destination market as well as its prospects for recovery. A chapter written by the editorial team introduces the book. Following the introduction, the book offers chapters evaluating the pandemic's impact on African tourism. Chapters in the second part of the book discuss tourism recovery and how some destinations have survived the pandemic. The book concludes with a chapter providing policy recommendations and practical implementation advice. The book is part of a 3 volume series.
COVID-19, Tourist Destinations and Prospects for Recovery
Volume Two: An African Perspective
AvLazarus Chapungu,Ishmael Mensahm. fl.
E-bok
Engelska, 2023
2 517 kr
Läs direkt efter köp
Despite the fact that the African tourism industry is prone to disturbances such as diseases, extreme weather events, civil unrest, wars, and other shocks, nothing could have prepared this destination for the devastating effect of the COVID-19 pandemic. In the absence of government or international agency budget support, the pandemic challenged the African tourism market to its core. The focus of this book is to assess the impact of the COVID-19 pandemic on the African tourism destination market as well as its prospects for recovery. A chapter written by the editorial team introduces the book. Following the introduction, the book offers chapters evaluating the pandemic''s impact on African tourism. Chapters in the second part of the book discuss tourism recovery and how some destinations have survived the pandemic. The book concludes with a chapter providing policy recommendations and practical implementation advice. The book is part of a 3 volume series.
COVID-19, Tourist Destinations and Prospects for Recovery : Volume Two: An African Perspective
AvKaitano Dube,Ishmael Mensah
Engelska, 2023
646 kr
Skickas inom 5-8 vardagar
COVID-19, Tourist Destinations and Prospects for Recovery
Volume Two: An African Perspective
AvKaitano Dube,Ishmael Mensahm. fl.
Häftad, Engelska, 2024
1 947 kr
Skickas inom 10-15 vardagar
Despite the fact that the African tourism industry is prone to disturbances such as diseases, extreme weather events, civil unrest, wars, and other shocks, nothing could have prepared this destination for the devastating effect of the COVID-19 pandemic. In the absence of government or international agency budget support, the pandemic challenged the African tourism market to its core. The focus of this book is to assess the impact of the COVID-19 pandemic on the African tourism destination market as well as its prospects for recovery. A chapter written by the editorial team introduces the book. Following the introduction, the book offers chapters evaluating the pandemic's impact on African tourism. Chapters in the second part of the book discuss tourism recovery and how some destinations have survived the pandemic. The book concludes with a chapter providing policy recommendations and practical implementation advice. The book is part of a 3 volume series.
Environmental Management Concepts and Practices for the Hospitality Industry
AvIshmael Mensah
Inbunden, Engelska, 2019
1 549 kr
Tillfälligt slut
Environmental management is essential to the successful operation of the hospitality businesses. This book simplifies the complex issue of environmental management for both students of hospitality and industry practitioners (such as hotel managers and restauranteurs). The study explains how global environmental problems affect the hospitality industry and vice versa. It also outlines the processes that should be followed in environmental management, and the specific environmental management practices of hospitality businesses in the areas of waste management, energy and water conservation. The book provides practical illustrations, review questions, and lists of keywords and concepts in each chapter. It provides a global perspective on the study of environmental management in the hospitality industry by drawing on success stories and previous research on the topic from across the globe.

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Ishmael Mensah – författare

Hospitality and Tourism Marketing

Hospitality and Tourism Marketing

Hospitality and Tourism Marketing

Hospitality and Tourism Marketing

Management of Tourism and Hospitality Services

Management of Tourism and Hospitality Services

Prospects and Challenges of Community-Based Tourism and Changing Demographics

Prospects and Challenges of Community-Based Tourism and Changing Demographics

Marketing Tourist Destinations in Emerging Economies

Marketing Tourist Destinations in Emerging Economies

Marketing Tourist Destinations in Emerging Economies

COVID-19, Tourist Destinations and Prospects for Recovery

COVID-19, Tourist Destinations and Prospects for Recovery

COVID-19, Tourist Destinations and Prospects for Recovery : Volume Two: An African Perspective

COVID-19, Tourist Destinations and Prospects for Recovery

Environmental Management Concepts and Practices for the Hospitality Industry

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