Ishmael Mensah - Böcker
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10 produkter
10 produkter
Hospitality and Tourism Marketing
Building Customer Driven Hospitality and Tourism Organizations
Häftad, Engelska, 2024
858 kr
Skickas inom 10-15 vardagar
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
Hospitality and Tourism Marketing
Building Customer Driven Hospitality and Tourism Organizations
Inbunden, Engelska, 2024
2 150 kr
Skickas inom 10-15 vardagar
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
286 kr
Skickas inom 5-8 vardagar
Prospects and Challenges of Community-Based Tourism and Changing Demographics
Inbunden, Engelska, 2021
2 679 kr
Skickas inom 5-8 vardagar
2 121 kr
Skickas inom 5-8 vardagar
Marketing Tourist Destinations in Emerging Economies
Towards Competitive and Sustainable Emerging Tourist Destinations
Inbunden, Engelska, 2021
1 733 kr
Skickas inom 10-15 vardagar
Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.
Marketing Tourist Destinations in Emerging Economies
Towards Competitive and Sustainable Emerging Tourist Destinations
Häftad, Engelska, 2022
1 733 kr
Skickas inom 10-15 vardagar
Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.
COVID-19, Tourist Destinations and Prospects for Recovery
Volume Two: An African Perspective
Inbunden, Engelska, 2023
1 892 kr
Skickas inom 10-15 vardagar
Despite the fact that the African tourism industry is prone to disturbances such as diseases, extreme weather events, civil unrest, wars, and other shocks, nothing could have prepared this destination for the devastating effect of the COVID-19 pandemic.
COVID-19, Tourist Destinations and Prospects for Recovery : Volume Two: An African Perspective
Engelska, 2023
634 kr
Skickas inom 5-8 vardagar
COVID-19, Tourist Destinations and Prospects for Recovery
Volume Two: An African Perspective
Häftad, Engelska, 2024
1 892 kr
Skickas inom 10-15 vardagar
Despite the fact that the African tourism industry is prone to disturbances such as diseases, extreme weather events, civil unrest, wars, and other shocks, nothing could have prepared this destination for the devastating effect of the COVID-19 pandemic.