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7 produkter

Branding and Positioning in Base of the Pyramid Markets in Africa
Innovative Approaches
AvCharles Blankson,Stanley Coffie
Häftad, Engelska, 2021
715 kr
Skickas inom 10-15 vardagar
Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa. This bookprovides a practical overview of country branding and positioning activitiesin Africa, based on a broad defi nition of base of the pyramid (BoP) marketing,which includes both goods and services, as well as business-to-business marketing,corporate branding, and country branding.The text highlights branding strategies that can be adopted in BoP markets, aswell as marketing mix strategies appropriate for much of the continent. Takinginto account the role of social networks, culture, and religion, the book exploresavenues for developing and building competitive advantage, and how Africancountries can leverage country branding as part of the development process.The book is ideal for researchers, educators and advanced students ininternational marketing, management, and brand strategy who are interested inthe unique branding characteristics of the African continent.
Branding and Positioning in Base of the Pyramid Markets in Africa
Innovative Approaches
AvCharles Blankson,Stanley Coffie
Inbunden, Engelska, 2019
2 493 kr
Skickas inom 10-15 vardagar
Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa. This bookprovides a practical overview of country branding and positioning activitiesin Africa, based on a broad defi nition of base of the pyramid (BoP) marketing,which includes both goods and services, as well as business-to-business marketing,corporate branding, and country branding.The text highlights branding strategies that can be adopted in BoP markets, aswell as marketing mix strategies appropriate for much of the continent. Takinginto account the role of social networks, culture, and religion, the book exploresavenues for developing and building competitive advantage, and how Africancountries can leverage country branding as part of the development process.The book is ideal for researchers, educators and advanced students ininternational marketing, management, and brand strategy who are interested inthe unique branding characteristics of the African continent.
Branding and Positioning in Base of the Pyramid Markets in Africa
Innovative Approaches
AvStanley Coffie,Charles Blankson
E-bok
Engelska, 2019
849 kr
Läs direkt efter köp
Brand management to sustain corporate reputation and customer loyalty is
essential for both multinationals and indigenous fi rms in Africa. This book
provides a practical overview of country branding and positioning activities
in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing,
which includes both goods and services, as well as business-to-business marketing,
corporate branding, and country branding.
The text highlights branding strategies that can be adopted in BoP markets, as
well as marketing mix strategies appropriate for much of the continent. Taking
into account the role of social networks, culture, and religion, the book explores
avenues for developing and building competitive advantage, and how African
countries can leverage country branding as part of the development process.
The book is ideal for researchers, educators and advanced students in
international marketing, management, and brand strategy who are interested in
the unique branding characteristics of the African continent.
Branding and Positioning in Base of the Pyramid Markets in Africa
Innovative Approaches
AvStanley Coffie,Charles Blankson
E-bok
PDF, Engelska, 2019
846 kr
Läs direkt efter köp
Brand management to sustain corporate reputation and customer loyalty is
essential for both multinationals and indigenous fi rms in Africa. This book
provides a practical overview of country branding and positioning activities
in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing,
which includes both goods and services, as well as business-to-business marketing,
corporate branding, and country branding.
The text highlights branding strategies that can be adopted in BoP markets, as
well as marketing mix strategies appropriate for much of the continent. Taking
into account the role of social networks, culture, and religion, the book explores
avenues for developing and building competitive advantage, and how African
countries can leverage country branding as part of the development process.
The book is ideal for researchers, educators and advanced students in
international marketing, management, and brand strategy who are interested in
the unique branding characteristics of the African continent.
Marketing Communications in Emerging Economies, Volume II
Conceptual Issues and Empirical Evidence
AvThomas Anning-Dorson,Robert E. Hinsonm. fl.
Inbunden, Engelska, 2021
1 674 kr
Skickas inom 10-15 vardagar
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
Marketing Communications in Emerging Economies, Volume II
Conceptual Issues and Empirical Evidence
AvIbn Kailan Abdul-Hamid,Genevieve Bosahm. fl.
E-bok
Engelska, 2022
2 105 kr
Läs direkt efter köp
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
Marketing Communications in Emerging Economies, Volume II
Conceptual Issues and Empirical Evidence
AvThomas Anning-Dorson,Robert E. Hinsonm. fl.
Häftad, Engelska, 2022
1 674 kr
Skickas inom 10-15 vardagar
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.

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Stanley Coffie – författare

Branding and Positioning in Base of the Pyramid Markets in Africa

Branding and Positioning in Base of the Pyramid Markets in Africa

Branding and Positioning in Base of the Pyramid Markets in Africa

Branding and Positioning in Base of the Pyramid Markets in Africa

Marketing Communications in Emerging Economies, Volume II

Marketing Communications in Emerging Economies, Volume II

Marketing Communications in Emerging Economies, Volume II

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