Stanley Coffie – författare

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7 produkter

1. 

   Branding and Positioning in Base of the Pyramid Markets in Africa

   Innovative Approaches

   Av Charles Blankson, Stanley Coffie

   Häftad, 2021

   742 kr

   Lägg i varukorg

   Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa. This bookprovides a practical overview of country branding and positioning activitiesin Africa, based on a broad defi nition of base of the pyramid (BoP) …

2. 

   Branding and Positioning in Base of the Pyramid Markets in Africa

   Innovative Approaches

   Av Charles Blankson, Stanley Coffie

   Inbunden, 2019

   2586 kr

   Lägg i varukorg

   Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa. This bookprovides a practical overview of country branding and positioning activitiesin Africa, based on a broad defi nition of base of the pyramid (BoP) …

3. 

   Branding and Positioning in Base of the Pyramid Markets in Africa

   Innovative Approaches

   Av Stanley Coffie, Charles Blankson

   E-bok, 2019

   874 kr

   Lägg i varukorg

   Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) …

4. 

   Branding and Positioning in Base of the Pyramid Markets in Africa

   Innovative Approaches

   Av Stanley Coffie, Charles Blankson

   E-bok, 2019

   874 kr

   Lägg i varukorg

   Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) …

5. 

   Marketing Communications in Emerging Economies, Volume II

   Conceptual Issues and Empirical Evidence

   Av Thomas Anning-Dorson, Robert E. Hinson m. fl.

   Inbunden, 2021

   1699 kr

   Lägg i varukorg

   Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve …

6. 

   Marketing Communications in Emerging Economies, Volume II

   Conceptual Issues and Empirical Evidence

   Av Ibn Kailan Abdul-Hamid, Genevieve Bosah m. fl.

   E-bok, 2022

   2127 kr

   Lägg i varukorg

   Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve …

7. 

   Marketing Communications in Emerging Economies, Volume II

   Conceptual Issues and Empirical Evidence

   Av Thomas Anning-Dorson, Robert E. Hinson m. fl.

   Häftad, 2022

   1701 kr

   Lägg i varukorg

   Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve …