Francesca Dall'Olmo Riley – författare
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5 produkter
Routledge Companion to Contemporary Brand Management
Av Francesca Dall'Olmo Riley, Jaywant Singh m. fl.
Inbunden, 2016
3894 kr
Lägg i varukorg
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Routledge Companion to Contemporary Brand Management
Av Francesca Dall'Olmo Riley, Jaywant Singh m. fl.
Häftad, 2021
952 kr
Lägg i varukorg
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Routledge Companion to Contemporary Brand Management
Av Charles Blankson, Jaywant Singh m. fl.
E-bok, 2016
1124 kr
Lägg i varukorg
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Routledge Companion to Contemporary Brand Management
Av Charles Blankson, Jaywant Singh m. fl.
E-bok, 2016
1124 kr
Lägg i varukorg
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Brand Management
Inbunden, 2009
10138 kr
Tillfälligt slut
Branding is one of the most important, and arguably the most visible, manifestations of ′marketing′. Brands are not just important for identifying products, they also add greatly to the value of companies and they are fiercely protected by the companies they represent and can be the subject of …