Marc Vanhuele – författare
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5 produkter
Consumer Behaviour
Applications in Marketing
Av Robert East, Jaywant Singh m. fl.
Häftad, 2026
757 kr
Kommande
Moving beyond traditional psychological approaches, this book takes a rigorous marketing science perspective that emphasizes empirical research, behavioural explanations, and the powerful role of habit in decision-making. You will develop the analytical skills needed to use and criticize ideas, …
Consumer Behaviour
Applications in Marketing
Av Robert East, Jaywant Singh m. fl.
Inbunden, 2026
1821 kr
Kommande
Moving beyond traditional psychological approaches, this book takes a rigorous marketing science perspective that emphasizes empirical research, behavioural explanations, and the powerful role of habit in decision-making. You will develop the analytical skills needed to use and criticize ideas, …
Consumer Behaviour
Applications in Marketing
Av Robert East, Jaywant Singh m. fl.
Häftad, 2021
1993 kr
Lägg i varukorg
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and …
Consumer Behaviour
Applications in Marketing
Av Robert East, Jaywant Singh m. fl.
Inbunden, 2021
3706 kr
Lägg i varukorg
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and …
Consumer Behaviour
Applications in Marketing
Av Marc Vanhuele, Malcolm Wright m. fl.
E-bok, 2021
782 kr
Lägg i varukorg
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and …