Robert East – författare
Visar alla böcker från författaren Robert East. Handla med fri frakt och snabb leverans.
11 produkter
Social Security Law
Av Robert East
Häftad, 1999
293 kr
Lägg i varukorg
Social Security Law is an up-to-date, critical, yet authoritative account of the British social security system and its legal framework. It sets out the principal features of the main social benefits, giving a detailed exposition of the legal basis of entitlement to each benefit. It then takes the …
Effect of Advertising and Display
Assessing the Evidence
Av Robert East
E-bok, 2013
1502 kr
Lägg i varukorg
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with …
Consumer Behaviour
Applications in Marketing
Av Robert East, Jaywant Singh m. fl.
Häftad, 2026
757 kr
Kommande
Moving beyond traditional psychological approaches, this book takes a rigorous marketing science perspective that emphasizes empirical research, behavioural explanations, and the powerful role of habit in decision-making. You will develop the analytical skills needed to use and criticize ideas, …
Consumer Behaviour
Applications in Marketing
Av Robert East, Jaywant Singh m. fl.
Inbunden, 2026
1821 kr
Kommande
Moving beyond traditional psychological approaches, this book takes a rigorous marketing science perspective that emphasizes empirical research, behavioural explanations, and the powerful role of habit in decision-making. You will develop the analytical skills needed to use and criticize ideas, …
Effect of Advertising and Display
Assessing the Evidence
Av Robert East
Inbunden, 2003
1128 kr
Lägg i varukorg
How does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which is designed for both advanced students and practitioners. This text presents evidence on successful advertising campaigns where the brand benefits …
Effect of Advertising and Display
Assessing the Evidence
Av Robert East
Häftad, 2010
1131 kr
Lägg i varukorg
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with …
Consumer Behaviour
Applications in Marketing
Av Robert East, Jaywant Singh m. fl.
Häftad, 2021
1993 kr
Lägg i varukorg
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and …
Consumer Behaviour
Applications in Marketing
Av Robert East, Jaywant Singh m. fl.
Inbunden, 2021
3706 kr
Lägg i varukorg
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and …
Consumer Behaviour
Applications in Marketing
Av Marc Vanhuele, Malcolm Wright m. fl.
E-bok, 2021
782 kr
Lägg i varukorg
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and …
![Anonymous, Robert East - Extracts from Records in the possession of the Municipal Corporation of the Borough of Portsmouth; and from other documents relating thereto. By Richard J. Murrell and Robert East. [With plans.], Häftad. Tillgänglighet: Lägg i varukorg](https://image.bokus.com/images2/9781241314460_766)
