Enrique Bigné – författare
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8 produkter
Routledge Companion to the Future of Marketing
Av Luiz Moutinho, Enrique Bigné m. fl.
Inbunden, 2013
3894 kr
Lägg i varukorg
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new …
Routledge Companion to the Future of Marketing
Av Luiz Moutinho, Enrique Bigné m. fl.
E-bok, 2014
960 kr
Lägg i varukorg
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new …
Routledge Companion to the Future of Marketing
Av Luiz Moutinho, Enrique Bigné m. fl.
E-bok, 2014
981 kr
Lägg i varukorg
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new …
Philosophy of Artificial Intelligence and Its Place in Society
Av Luiz Moutinho, Luís Cavique m. fl.
Inbunden, 2023
2987 kr
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Marketing and Smart Technologies
Proceedings of ICMarkTech 2025, Volume 1
Av José Luís Reis, Enrique Bigne m. fl.
Inbunden, 2026
3279 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2025, Volume 1
Av Jose Paulo Marques dos Santos, Zorica Bogdanovic m. fl.
E-bok, 2026
3937 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in …
Advances in Advertising Research X
Multiple Touchpoints in Brand Communication
Av Enrique Bigne, Sara Rosengren
Inbunden, 2019
1352 kr
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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very …
Advances in Advertising Research X
Multiple Touchpoints in Brand Communication
Av Sara Rosengren, Enrique Bigne
E-bok, 2019
1734 kr
Lägg i varukorg
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very …
