Bokus
Luiz Moutinho, Enrique Bigné, Ajay K. Manrai - Routledge Companion to the Future of Marketing, E-bok

E-bok, Engelska, 2014

Routledge Companion to the Future of Marketing

Av Luiz Moutinho, Enrique Bigné, Ajay K. Manrai

Del i serien Routledge Companions in Marketing, Advertising and Communication

960 kr

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Beskrivning
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
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Luiz Moutinho is Foundation Chair of Marketing at theUniversity of Glasgow Business School, UKEnrique Bigné is Professor of Marketing at theUniversity of Valencia, SpainAjay K. Manrai is Professor of Marketing at theAlfred Lerner School of Business, University of Delaware, USA

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Every discipline needs to be reexamined in its fundamentals, given the huge impact of 21st century globalization and technology on our global market, economy and society. Those of us in marketing are in the midst of a changing marketing paradigm, moving us from a concern with growth, to a concern with conservation and social justice. I hope that all marketers taste this rich souffle of new ideas and add their own contributions. Philip Kotler, Kellogg School of Management, Northwestern University, USA This volume provides a futurist perspective to emerging topics in marketing, written by leading marketing scholars, including views on biomarketing, social media and digital connectivity, agent-based modeling and other new methodologies - even new ways of looking at marketing itself. Anthony Di Benedetto, Temple University, USA This books is a unique collection of the opinions on the future of marketing from some of the very best marketing researchers in the world! Bernd Skiera, University of Frankfurt, Germany

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