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28 produkter
28 produkter
229 kr
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Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week.This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.
668 kr
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This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
3 453 kr
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The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
853 kr
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Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:* statistics, demand analysis and forecasting;* financial analysis, operations and control systems; and* future trendsQuantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
1 252 kr
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Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI). The tourism and hospitality industry is examined from a strategic perspective, including case illustrations and detailed studies of two major hotel groups, along with the relevance of the strategic planning process. The book goes on to describe strategic planning systems, at both the corporate and business unit level. International examples are used to demonstrate how these concepts and techniques can be incorporated into the design and implementation of effective strategic planning systems, in order to improve performance in hospitality and tourism organisations. This book is essential reading for senior undergraduate and postgraduate students, researchers, practitioners and consultants in management and business studies, hospitality and tourism.
3 313 kr
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This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
2 187 kr
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Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.
950 kr
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Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.
Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
Inbunden, Engelska, 2016
2 048 kr
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2 824 kr
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2 426 kr
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649 kr
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This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
1 145 kr
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Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
Neurosciences in Marketing and Tourism
Research methods and technological applications
Inbunden, Engelska, 2026
1 668 kr
Kommande
This book offers a unique focus on the integration of neurosciences with marketing and tourism, providing a comprehensive exploration of how insights from brain research can be applied to enhance marketing strategies and tourism experiences. Featuring detailed research methods and technological applications, this book equips readers with the tools and techniques needed to conduct neuroscientific research in marketing and tourism contexts effectively.Written by a team of international contributors and rich with case studies and practical examples, this book illustrates how leading organizations leverage neuroscientific insights to create impactful marketing campaigns, optimize destination marketing efforts, and enhance tourist experiences.From foundational neuroscience principles to cutting-edge technologies such as virtual reality and biometric measurements, this book covers a wide range of topics essential for understanding and applying neurosciences in marketing and tourism. Addressing ethical concerns related to the use of neuroscientific techniques in marketing and tourism, this book emphasizes the importance of responsible research and marketing practices, ensuring readers approach their work with integrity and transparency.With insights applicable across diverse cultural contexts, this book appeals to a global audience of marketing professionals, tourism practitioners, researchers, and students seeking to stay ahead in an increasingly competitive and dynamic industry landscape.
Biometrics and Neuroscience Research in Business and Management
Advances and Applications
Inbunden, Engelska, 2024
1 827 kr
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This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.
Innovative Research Methodologies in Management
Volume I: Philosophy, Measurement and Modelling
Inbunden, Engelska, 2017
1 422 kr
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A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields.
Innovative Research Methodologies in Management
Volume II: Futures, Biometrics and Neuroscience Research
Inbunden, Engelska, 2017
1 258 kr
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A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields.
Innovative Research Methodologies in Management
Volume I: Philosophy, Measurement and Modelling
Häftad, Engelska, 2018
1 422 kr
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A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields.
Innovative Research Methodologies in Management
Volume II: Futures, Biometrics and Neuroscience Research
Häftad, Engelska, 2018
1 258 kr
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A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields.
3 177 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
3 177 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Del 1 - Advances In Doctoral Research In Management
Advances In Doctoral Research In Management
Inbunden, Engelska, 2006
1 436 kr
Tillfälligt slut
Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field of management worldwide.This first book in the Advances in Doctoral Research in Management series includes both doctoral research papers and a section on doctoral research notes consisting of shorter versions of extended monographs. There is also a section on research methodology papers that builds awareness and provides applications of new methodological concepts, techniques and tools.
Del 2 - Advances In Doctoral Research In Management
Advances In Doctoral Research In Management (Volume 2)
Inbunden, Engelska, 2008
1 850 kr
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Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field of management worldwide.The second volume in the Advances in Doctoral Research in Management series comprises doctoral research papers and research notes, which are shorter versions of extended monographs. Research methodology papers that introduce applications of new methodological concepts, techniques, and tools are also included in this comprehensive volume.
2 685 kr
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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.
4 613 kr
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Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
2 804 kr
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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of "Quantitative Modelling in Marketing and Management" focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.
4 252 kr
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3 760 kr
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