Luiz Moutinho – författare
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40 produkter
Contemporary Issues in Marketing
Av Martin Evans, Luiz Moutinho
Häftad, 1999
240 kr
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Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week.This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the …
Routledge Companion to Marketing Research
Av Len Tiu Wright, Luiz Moutinho m. fl.
Häftad, 2023
741 kr
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This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global …
Routledge Companion to the Future of Marketing
Av Luiz Moutinho, Enrique Bigné m. fl.
Inbunden, 2013
3904 kr
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The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new …
Quantitative Analysis in Marketing Management
Av Luiz Moutinho, Mark Goode m. fl.
Häftad, 2000
899 kr
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Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines …
Strategic Planning Systems in Hospitality and Tourism
Av Luiz Moutinho, P Phillips m. fl.
Inbunden, 1998
1321 kr
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Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the …
Routledge Companion to Marketing Research
Av Richard P. Bagozzi, Merlin Stone m. fl.
E-bok, 2021
855 kr
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This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global …
Routledge Companion to Marketing Research
Av Richard P. Bagozzi, Merlin Stone m. fl.
E-bok, 2021
874 kr
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This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global …
Routledge Companion to the Future of Marketing
Av Luiz Moutinho, Enrique Bigné m. fl.
E-bok, 2014
960 kr
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The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new …
Routledge Companion to the Future of Marketing
Av Luiz Moutinho, Enrique Bigné m. fl.
E-bok, 2014
981 kr
Lägg i varukorg
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new …
Routledge Companion to Marketing Research
Av Len Tiu Wright, Luiz Moutinho m. fl.
Inbunden, 2021
3904 kr
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This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global …
Contemporary Issues in Strategic Management
Av Paul Phillips, Luiz Moutinho
Inbunden, 2018
2585 kr
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Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and …
Contemporary Issues in Strategic Management
Av Paul Phillips, Luiz Moutinho
Häftad, 2018
1056 kr
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Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and …
Contemporary Issues in Strategic Management
Av Luiz Moutinho, Paul Phillips
E-bok, 2018
1248 kr
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Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and …
SAGE Dictionary of Quantitative Management Research
Av Graeme D Hutcheson, Luiz Moutinho
E-bok, 2011
823 kr
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A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as detailed graphics to aid understanding. Every entry …
Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
Av Jony Haryanto, Luiz Moutinho
Inbunden, 2016
2166 kr
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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
Av Luiz Moutinho, Jony Haryanto
E-bok, 2016
1874 kr
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To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future …
Philosophy of Artificial Intelligence and Its Place in Society
Av Luiz Moutinho, Luís Cavique m. fl.
Inbunden, 2023
2987 kr
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Philosophy of Artificial Intelligence and Its Place in Society
Av Luiz Moutinho, Luís Cavique
Häftad, 2023
1841 kr
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Strategic Management in Tourism
Av Luiz Moutinho, Alfonso Vargas-Sanchez
Häftad, 2018
685 kr
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This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. …
Strategic Marketing Management
A Process Based Approach
Av Luiz Moutinho, Geoff Southern
Häftad, 2009
1211 kr
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Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and …
Biometrics and Neuroscience Research in Business and Management
Advances and Applications
Inbunden, 2024
1959 kr
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This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of …
Biometrics and Neuroscience Research in Business and Management
Advances and Applications
E-bok, 2024
1407 kr
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This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of …
Biometrics and Neuroscience Research in Business and Management
Advances and Applications
E-bok, 2024
1362 kr
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This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of …
Innovative Research Methodologies in Management
Volume I: Philosophy, Measurement and Modelling
Av Luiz Moutinho, Mladen Sokele
Inbunden, 2017
1461 kr
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A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within …
Innovative Research Methodologies in Management
Volume I: Philosophy, Measurement and Modelling
Av Mladen Sokele, Luiz Moutinho
E-bok, 2017
1798 kr
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A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within …
Innovative Research Methodologies in Management
Volume II: Futures, Biometrics and Neuroscience Research
Av Luiz Moutinho, Mladen Sokele
Inbunden, 2017
1293 kr
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A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within …
Innovative Research Methodologies in Management
Volume II: Futures, Biometrics and Neuroscience Research
Av Mladen Sokele, Luiz Moutinho
E-bok, 2017
1670 kr
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A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within …
Innovative Research Methodologies in Management
Volume I: Philosophy, Measurement and Modelling
Av Luiz Moutinho, Mladen Sokele
Häftad, 2018
1461 kr
Lägg i varukorg
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within …
Innovative Research Methodologies in Management
Volume II: Futures, Biometrics and Neuroscience Research
Av Luiz Moutinho, Mladen Sokele
Häftad, 2018
1293 kr
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A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2021, Volume 1
Av José Luís Reis, Eduardo Parra López m. fl.
Inbunden, 2022
3265 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, …
