Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK.Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.

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• 1. Introduction2. Strategy3. Strategic Analysis4. Case Study Analysis5. Creating the Global Organisation6. Creating Value in a Global Context7. Emerging Economies8. Strategic Agility and Design9. Business Ethics10. Digital Strategy11. Small and Medium-Sized Enterprises12. Strategic Performance Measurement13. Strategic Thinking14. The Future of the Future

Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK.Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.

Select Guide Rating

• 1. Introduction2. Strategy3. Strategic Analysis4. Case Study Analysis5. Creating the Global Organisation6. Creating Value in a Global Context7. Emerging Economies8. Strategic Agility and Design9. Business Ethics10. Digital Strategy11. Small and Medium-Sized Enterprises12. Strategic Performance Measurement13. Strategic Thinking14. The Future of the Future

Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK.Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.

Select Guide Rating

• 1. Introduction2. Strategy3. Strategic Analysis4. Case Study Analysis5. Creating the Global Organisation6. Creating Value in a Global Context7. Emerging Economies8. Strategic Agility and Design9. Business Ethics10. Digital Strategy11. Small and Medium-Sized Enterprises12. Strategic Performance Measurement13. Strategic Thinking14. The Future of the Future