Mark Goode – författare
Visar alla böcker från författaren . Handla med fri frakt och snabb leverans.
2 produkter
2 produkter
Häftad, Engelska, 1998
885 kr
Skickas inom 5-8 vardagar
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:* statistics, demand analysis and forecasting;* financial analysis, operations and control systems; and* future trendsQuantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
E-bok
Engelska, 2020156 kr
Läs direkt efter köp
Is the world ravaged by climate change, where the global population has been driven underground and all life on the surface teeters on the brink of disastrous collapse, Jack Jennings joins the Aquaterrians to fight the government faction for the control of the world's most precious resource: water. As the world water wars rage across the country and water and food resources dwindle, in Colorado savant scientist Angela Starr dedicates her lab and considerable effort to research crop plant physiology for insight on how organisms survive adverse conditions in hopes of discovering disaster resistant food crops. But then, suddenly soldiers from both sides of the war turn their weapons upon themselves and commit suicide. No one saw it coming. On the battlefield caught in the tightening noose of rampant self-destruction, Jack Jennings frantically seeks a way to prevent more self-harm while the world demands answers. Who, or what is to blame for causing this mass suicide event, what is being called Apoptocide? Amazingly Angela Starr is accused. Can she find the link between her scientific investigations and the mass casualties on the battlefield- before the world condemns her for crimes against humanity ? Author Mark Goode takes us deep into an intriguing thought experiment that quests for answers about the real world suicide pandemic. This journey inward explores is the relationships between biology, apoptosis, chaos and neuroscience describing the first ever behavioral toxin. We come to understand how it attacks us from inside and out. But is there a remedy?