Richard P. Bagozzi – författare
Visar alla böcker från författaren Richard P. Bagozzi. Handla med fri frakt och snabb leverans.
11 produkter
Routledge Companion to Marketing Research
Av Len Tiu Wright, Luiz Moutinho m. fl.
Häftad, 2023
743 kr
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This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global …
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Av Richard P Bagozzi, Alvin J Silk
Inbunden, 2022
346 kr
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Av Richard P Bagozzi, Alvin J Silk
Häftad, 2022
180 kr
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Routledge Companion to Marketing Research
Av Richard P. Bagozzi, Merlin Stone m. fl.
E-bok, 2021
855 kr
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This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global …
Routledge Companion to Marketing Research
Av Richard P. Bagozzi, Merlin Stone m. fl.
E-bok, 2021
874 kr
Lägg i varukorg
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global …
Routledge Companion to Marketing Research
Av Len Tiu Wright, Luiz Moutinho m. fl.
Inbunden, 2021
3927 kr
Lägg i varukorg
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global …
Foundations of Consumer Behavior
Insights from Cross-Cultural Contexts
Av Richard P. Bagozzi, Attila Yaprak
Inbunden, 2025
455 kr
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This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, …
Foundations of Consumer Behavior
Insights from Cross-Cultural Contexts
Av Attila Yaprak, Richard P. Bagozzi
E-bok, 2025
569 kr
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This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, …
Foundations of Consumer Behavior
Insights from Cross-Cultural Contexts
Av Richard P. Bagozzi, Attila Yaprak
Häftad, 2026
455 kr
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This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, …
Marketing-Management
Av Francisco Coronel, Kirstin Sawhney Celly m. fl.
E-bok, 2018
5014 kr
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Bagozzi u.a. zielen darauf ab, die Lücke zu schließen zwischen der Wissenschaft vom Marketing - Marketing-Forschung, Konsumentenpsychologie, Volkswirtschaftslehre, Operations Research, strategisches Management - und der Kunst des Marketings - dem Bemühen der Praktiker, fundierte Entscheidungen in …
Marketing-Management
Av Richard P Bagozzi, José Antonio Rosa m. fl.
Inbunden, 2000
5842 kr
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