Richard P. Bagozzi – författare
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10 produkter
10 produkter
Häftad, Engelska, 2023
691 kr
Skickas inom 10-15 vardagar
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Inbunden, Engelska, 2022
337 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2022
175 kr
Skickas inom 5-8 vardagar
E-bok
PDF, Engelska, 2021814 kr
Läs direkt efter köp
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:
Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis
Big data
Neuroscientific techniques and physiological measures
Voice prints
Human–computer interaction
Emerging approaches such as shadowing, netnographies and ethnographies
Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
E-bok
Engelska, 2021814 kr
Läs direkt efter köp
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:
Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis
Big data
Neuroscientific techniques and physiological measures
Voice prints
Human–computer interaction
Emerging approaches such as shadowing, netnographies and ethnographies
Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Inbunden, Engelska, 2021
3 428 kr
Skickas inom 10-15 vardagar
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Inbunden, Engelska, 2025
451 kr
Skickas inom 10-15 vardagar
This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, affinity, and animosity. The authors argue that consumer behavior often attempts to derive and apply basic knowledge that applies in various senses to all or nearly all cultures, but at the same time must be qualified by introducing specific aspects of cultures to improve the fit and predictions of general theory. This means introducing in existing theories moderating variables and processes that condition the explanations and forecasts that theory makes with cultural knowledge as needed, as well as at times attempting to derive theories that infuse cultural within the basic psychological and social processes that constitute consumer behavior.Moreover, the text investigates howconsumers learn about and adopt new technologies as well as the role of social media and AI in consumer behavior. Bridging consumer behavior and management topics with strategic insights, this work will be of great interest to students and scholars alike who are interested in the role of culture in consumer behavior.
E-bok
Engelska, 2025571 kr
Läs direkt efter köp
This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, affinity, and animosity. The authors argue that consumer behavior often attempts to derive and apply basic knowledge that applies in various senses to all or nearly all cultures, but at the same time must be qualified by introducing specific aspects of cultures to improve the fit and predictions of general theory. This means introducing in existing theories moderating variables and processes that condition the explanations and forecasts that theory makes with cultural knowledge as needed, as well as at times attempting to derive theories that infuse cultural within the basic psychological and social processes that constitute consumer behavior.Moreover, the text investigates howconsumers learn about and adopt new technologies as well as the role of social media and AI in consumer behavior. Bridging consumer behavior and management topics with strategic insights, this work will be of great interest to students and scholars alike who are interested in the role of culture in consumer behavior.
Inbunden, Tyska, 2000
5 694 kr
Skickas inom 5-8 vardagar
E-bok
PDF, Tyska, 20184 801 kr
Läs direkt efter köp
Bagozzi u.a. zielen darauf ab, die Lücke zu schließen zwischen der Wissenschaft vom Marketing - Marketing-Forschung, Konsumentenpsychologie, Volkswirtschaftslehre, Operations Research, strategisches Management - und der Kunst des Marketings - dem Bemühen der Praktiker, fundierte Entscheidungen in allen Bereichen des Marketing-Mix angesichts von Unsicherheit und Unbeständigkeit zu treffen. Sie zeigen, wie und warum Marketing so praktiziert wird, wie es der Fall ist, und sie thematisieren Sachverhalte, die Manager in ihre künftigen Marketing-Überlegungen einbeziehen sollten. Der "Bagozzi u.a." richtet sich an Universitäts- und Fachhochschul-Studenten im Grund- und Hauptstudium, die eine Karriere in der Wirtschaft oder im akademischen Bereich anstreben. Besondere Rücksicht gilt den Studenten, die mit diesem Buch praxisnahes Wissen erlangen möchten. Besonderen Wert haben die Autoren darauf gelegt, die praktische Anwendbarkeit der Marketing-Theorie hervorzuheben, um den Studenten den dierekten Bezug der Ausführungen zu ihren betrieblichen Erfahrungen aufzuzeigen. "Bagozzi u.a." ist in den U.S.A. zum wohl führenden Buch zu Thema "Marketing" aufgestiegen.