Merlin Stone – författare

Here, archaeologically documented,is the story of the religion of the Goddess. Under her, women’s roles were far more prominent than in patriarchal Judeo-Christian cultures. Stone describes this ancient system and, with its disintegration, the decline in women’s status.

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.

Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:

Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis

Big data

Neuroscientific techniques and physiological measures

Voice prints

Human–computer interaction

Emerging approaches such as shadowing, netnographies and ethnographies

Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.

Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:

Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis

Big data

Neuroscientific techniques and physiological measures

Voice prints

Human–computer interaction

Emerging approaches such as shadowing, netnographies and ethnographies

Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today''s markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG

He aquí una invitación para descubrir un pasado enterrado por milenios de mitos judeocristianos y su correspondiente orden social. Abundando en fascinantes detalles, Merlin Stone nos cuenta la historia de la Diosa que, bajo el nombre de Astarté, Isis o Ishtar, reinó en Oriente Medio y Próximo. Fue reverenciada como la sabia creadora y fuente del orden universal, y no como mero símbolo de la fertilidad. Bajo los auspicios de la Diosa, los roles sociales eran sustancialmente diferentes a los establecidos por las culturas patriarcales: las mujeres compraban y vendían propiedades, comerciaban y heredaban el apellido y la tierra de sus madres.Al documentar la reelaboración generalizada del mito y de los dogmas religiosos, Merlin Stone describe una antigua conspiración en la que la Diosa fue presentada como una figura licenciosa y depravada, una caracterización confirmada y perpetuada por una de las leyendas más conocidas de la cultura moderna: el mito de Adán y la pecadora Eva.Penetrante y sugerente, esta es una lectura esencial para quien se interese por el origen de los actuales roles de género y el redescubrimiento del poder de las mujeres.