How to Market Computers and Information Technology

Häftad, Engelska, 1994

605 kr

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Beskrivning

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation.

Produktinformation

Utgivningsdatum:1994-06-18
Mått:210 x 297 x 19 mm
Vikt:894 g
Format:Häftad
Språk:Engelska
Antal sidor:332
Upplaga:2
Förlag:Palgrave Macmillan
ISBN:9780333608142

Utforska kategorier

Innehållsförteckning

The Scope of Computer Marketing - Strategic Overview - Strategic Alternative for Suppliers - Understanding the Market - Product Policy - Prices and Costs - Marketing Communications - Distribution Channel - Selling and Account Management - Customer Care, Support and Service - New Product Marketing Strategies - Database Marketing - Marketing Objective and Plans - Marketing Organisation - Managing and Controlling Marketing -