Alvin J. Silk – författare

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15 produkter

1. 

   What Is Marketing?

   Av Alvin J. Silk, Harvard Business Review

   Häftad, 2006

   376 kr

   Lägg i varukorg

   This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the …

2. 

   Recall, Recognition, and the Measurement of Memory for Print Advertisements

   Av Richard P Bagozzi, Alvin J Silk

   Inbunden, 2022

   346 kr

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3. 

   Recall, Recognition, and the Measurement of Memory for Print Advertisements

   Av Richard P Bagozzi, Alvin J Silk

   Häftad, 2022

   180 kr

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4. 

   Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

   Av Alvin J Silk

   Inbunden, 2022

   342 kr

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5. 

   Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

   Av Alvin J Silk

   Häftad, 2022

   171 kr

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6. 

   Influence of Advertising's Affective Qualities on Consumer Response

   Av Alvin J Silk, Terry G Vavra

   Inbunden, 2022

   367 kr

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7. 

   Influence of Advertising's Affective Qualities on Consumer Response

   Av Alvin J Silk, Terry G Vavra

   Häftad, 2022

   191 kr

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8. 

   Multiple-product Sales Force Allocation Model

   Av David Bruce Montgomery, Alvin J Silk m. fl.

   Inbunden, 2025

   367 kr

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9. 

   Multiple-product Sales Force Allocation Model

   Av David Bruce Montgomery, Alvin J Silk m. fl.

   Häftad, 2025

   191 kr

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10. 

    Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

    Av Alvin J Silk, Frank P Geiger

    Inbunden, 2015

    410 kr

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11. 

    use of Preference and Perception Measures in new Product Development

    An Exposition and Review

    Av Alvin J Silk

    Inbunden, 2015

    446 kr

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12. 

    Test-retest Correlations and the Reliability of Copy Testing

    Av Alvin J Silk

    Inbunden, 2015

    461 kr

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13. 

    Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

    Av Alvin J Silk, Frank P Geiger

    Häftad, 2018

    259 kr

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14. 

    What Is Marketing?

    Av Alvin J. Silk, Harvard Business Review

    E-bok, 2006

    427 kr

    Lägg i varukorg

    This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the …

15. 

    What Is Marketing?

    Av Alvin J. Silk, Harvard Business Review

    Inbunden, 2006

    678 kr

    Lägg i varukorg

    Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company’s strategic direction. Successful marketing requires a deep knowledge of …