Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P Bagozzi, Alvin J SilkInbunden, 2022325 kr
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P Bagozzi, Alvin J SilkHäftad, 2022170 kr
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchAlvin J SilkInbunden, 2022321 kr
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchAlvin J SilkHäftad, 2022161 kr
Influence of Advertising's Affective Qualities on Consumer ResponseAlvin J Silk, Terry G VavraInbunden, 2022345 kr
Influence of Advertising's Affective Qualities on Consumer ResponseAlvin J Silk, Terry G VavraHäftad, 2022180 kr
Multiple-product Sales Force Allocation ModelDavid Bruce Montgomery, Alvin J Silk, Carlos E ZaragozaInbunden, 2025345 kr
Multiple-product Sales Force Allocation ModelDavid Bruce Montgomery, Alvin J Silk, Carlos E ZaragozaHäftad, 2025180 kr
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising ExposureAlvin J Silk, Frank P GeigerHäftad, 2018246 kr
Multiple-product Sales Force Allocation ModelDavid Bruce Montgomery, Alvin J Silk, Carlos E ZaragozaInbunden, 2025345 kr
Influence of Advertising's Affective Qualities on Consumer ResponseAlvin J Silk, Terry G VavraInbunden, 2022345 kr
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P Bagozzi, Alvin J SilkHäftad, 2022170 kr
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchAlvin J SilkHäftad, 2022161 kr
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P Bagozzi, Alvin J SilkInbunden, 2022325 kr
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchAlvin J SilkInbunden, 2022321 kr
Multiple-product Sales Force Allocation ModelDavid Bruce Montgomery, Alvin J Silk, Carlos E ZaragozaHäftad, 2025180 kr