Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P Bagozzi, Alvin J SilkInbunden330 kr
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P Bagozzi, Alvin J SilkHäftad172 kr
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchAlvin J SilkInbunden326 kr
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchAlvin J SilkHäftad163 kr
Influence of Advertising's Affective Qualities on Consumer ResponseAlvin J Silk, Terry G VavraInbunden350 kr
Influence of Advertising's Affective Qualities on Consumer ResponseAlvin J Silk, Terry G VavraHäftad182 kr
Multiple-product Sales Force Allocation ModelDavid Bruce Montgomery, Alvin J Silk, Carlos E ZaragozaInbunden350 kr
Multiple-product Sales Force Allocation ModelDavid Bruce Montgomery, Alvin J Silk, Carlos E ZaragozaHäftad182 kr
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising ExposureAlvin J Silk, Frank P GeigerInbunden391 kr
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising ExposureAlvin J Silk, Frank P GeigerInbunden391 kr
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising ExposureAlvin J Silk, Frank P GeigerHäftad251 kr
Multiple-product Sales Force Allocation ModelDavid Bruce Montgomery, Alvin J Silk, Carlos E ZaragozaInbunden350 kr
Influence of Advertising's Affective Qualities on Consumer ResponseAlvin J Silk, Terry G VavraInbunden350 kr
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P Bagozzi, Alvin J SilkHäftad172 kr
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchAlvin J SilkHäftad163 kr
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P Bagozzi, Alvin J SilkInbunden330 kr
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchAlvin J SilkInbunden326 kr
Multiple-product Sales Force Allocation ModelDavid Bruce Montgomery, Alvin J Silk, Carlos E ZaragozaHäftad182 kr