Terry G. Vavra – författare

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5 produkter

1. 

   Loyalty Myths

   Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

   Av Timothy L. Keiningham, Terry G. Vavra m. fl.

   Inbunden, 2005

   197 kr

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   In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition …

2. 

   Loyalty Myths

   Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

   Av Henri Wallard, Lerzan Aksoy m. fl.

   E-bok, 2005

   234 kr

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   In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each …

3. 

   Improving Your Measurement of Customer Satisfaction

   A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs

   Av Terry G. Vavra

   E-bok, 2001

   1117 kr

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   Since more and more attention is being focused on customer value management, it''s important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. It also provides the rationale, identifies opportunities, and suggests specific …

4. 

   Influence of Advertising's Affective Qualities on Consumer Response

   Av Alvin J Silk, Terry G Vavra

   Inbunden, 2022

   367 kr

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5. 

   Influence of Advertising's Affective Qualities on Consumer Response

   Av Alvin J Silk, Terry G Vavra

   Häftad, 2022

   191 kr

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