Lerzan Aksoy – författare
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17 produkter
Loyalty Myths
Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
Av Timothy L. Keiningham, Terry G. Vavra m. fl.
Inbunden, 2005
197 kr
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In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition …
Loyalty Myths
Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
Av Henri Wallard, Lerzan Aksoy m. fl.
E-bok, 2005
234 kr
Lägg i varukorg
In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av David Bejou, Timothy Keiningham m. fl.
Inbunden, 2006
2578 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av David Bejou, Timothy L. Keningham m. fl.
Häftad, 2006
814 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Profit Maximization Through Customer Relationship Marketing
Measurement, Prediction, and Implementation
Av Lerzan Aksoy, Timothy Keiningham m. fl.
Inbunden, 2008
2542 kr
Lägg i varukorg
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case …
Wallet Allocation Rule
Winning the Battle for Share
Av Alexander J. Buoye, Luke Williams m. fl.
E-bok, 2015
197 kr
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Customer Loyalty Isn''t Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers'' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review …
Wallet Allocation Rule
Winning the Battle for Share
Av Alexander J. Buoye, Luke Williams m. fl.
E-bok, 2015
202 kr
Lägg i varukorg
Customer Loyalty Isn''t Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers'' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review …
Wallet Allocation Rule
Winning the Battle for Share
Av Timothy L. Keiningham, Lerzan Aksoy m. fl.
Inbunden, 2015
158 kr
Lägg i varukorg
Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av Lerzan Aksoy, Timothy L. Keningham m. fl.
E-bok, 2013
963 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av Lerzan Aksoy, Timothy L. Keningham m. fl.
E-bok, 2013
942 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av Lerzan Aksoy, Timothy Keiningham m. fl.
E-bok, 2006
963 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av Lerzan Aksoy, Timothy Keiningham m. fl.
E-bok, 2006
963 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av David Bejou, Timothy L. Keningham m. fl.
Inbunden, 2016
2578 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av David Bejou, Timothy Keiningham m. fl.
Häftad, 2016
817 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Profit Maximization Through Customer Relationship Marketing
Measurement, Prediction, and Implementation
Av David Bejou, Timothy Keiningham m. fl.
E-bok, 2014
1088 kr
Lägg i varukorg
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case …
Profit Maximization Through Customer Relationship Marketing
Measurement, Prediction, and Implementation
Av David Bejou, Timothy Keiningham m. fl.
E-bok, 2014
1124 kr
Lägg i varukorg
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case …
Profit Maximization Through Customer Relationship Marketing
Measurement, Prediction, and Implementation
Av Lerzan Aksoy, Timothy Keiningham m. fl.
Häftad, 2008
936 kr
Tillfälligt slut
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case …
