Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
AvLerzan Aksoy,Timothy Keiningham
E-bok
PDF, Engelska, 2006883 kr
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Beskrivning
Get the competitive edge by effectively managing customer lifetime value
The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi
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