David Bejou – författare
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27 produkter
Customer Relationship Management in Electronic Markets
Av Gopalkrishnan R Iyer, David Bejou
Inbunden, 2004
785 kr
Lägg i varukorg
Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer …
Customer Relationship Management in Electronic Markets
Av Gopalkrishnan R Iyer, David Bejou
Häftad, 2004
633 kr
Lägg i varukorg
Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer …
Internal Relationship Management
Linking Human Resources to Marketing Performance
Av Michael D Hartline, David Bejou
Inbunden, 2004
785 kr
Lägg i varukorg
Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of …
Future of Relationship Marketing
Häftad, 2006
979 kr
Lägg i varukorg
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents …
Capturing Customer Equity
Moving from Products to Customers
Av David Bejou, R. Gopalkrishnan
Häftad, 2006
1110 kr
Lägg i varukorg
One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it!This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av David Bejou, Timothy Keiningham m. fl.
Inbunden, 2006
2578 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av David Bejou, Timothy L. Keningham m. fl.
Häftad, 2006
814 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Profit Maximization Through Customer Relationship Marketing
Measurement, Prediction, and Implementation
Av Lerzan Aksoy, Timothy Keiningham m. fl.
Inbunden, 2008
2542 kr
Lägg i varukorg
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case …
Internal Relationship Management
Linking Human Resources to Marketing Performance
Av David Bejou, Michael D Hartline
E-bok, 2012
506 kr
Lägg i varukorg
Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of …
Internal Relationship Management
Linking Human Resources to Marketing Performance
Av David Bejou, Michael D Hartline
E-bok, 2012
517 kr
Lägg i varukorg
Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av Lerzan Aksoy, Timothy L. Keningham m. fl.
E-bok, 2013
963 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av Lerzan Aksoy, Timothy L. Keningham m. fl.
E-bok, 2013
942 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av Lerzan Aksoy, Timothy Keiningham m. fl.
E-bok, 2006
963 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av Lerzan Aksoy, Timothy Keiningham m. fl.
E-bok, 2006
963 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av David Bejou, Timothy L. Keningham m. fl.
Inbunden, 2016
2578 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Av David Bejou, Timothy Keiningham m. fl.
Häftad, 2016
814 kr
Lägg i varukorg
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: …
Customer Relationship Management in Electronic Markets
Av David Bejou, Gopalkrishnan R Iyer
E-bok, 2014
553 kr
Lägg i varukorg
Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer …
Customer Relationship Management in Electronic Markets
Av David Bejou, Gopalkrishnan R Iyer
E-bok, 2014
535 kr
Lägg i varukorg
Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer …
Capturing Customer Equity
Moving from Products to Customers
Av R. Gopalkrishnan, David Bejou
E-bok, 2014
1034 kr
Lägg i varukorg
One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing …
Capturing Customer Equity
Moving from Products to Customers
Av R. Gopalkrishnan, David Bejou
E-bok, 2014
1012 kr
Lägg i varukorg
One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing …
Future of Relationship Marketing
E-bok, 2013
1159 kr
Lägg i varukorg
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents …
Future of Relationship Marketing
E-bok, 2013
1159 kr
Lägg i varukorg
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents …
Profit Maximization Through Customer Relationship Marketing
Measurement, Prediction, and Implementation
Av David Bejou, Timothy Keiningham m. fl.
E-bok, 2014
1088 kr
Lägg i varukorg
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case …
Profit Maximization Through Customer Relationship Marketing
Measurement, Prediction, and Implementation
Av David Bejou, Timothy Keiningham m. fl.
E-bok, 2014
1124 kr
Lägg i varukorg
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case …
Internal Relationship Management
Linking Human Resources to Marketing Performance
Av Michael D Hartline, David Bejou
Häftad, 2004
435 kr
Tillfälligt slut
Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of …
Future of Relationship Marketing
Inbunden, 2006
2542 kr
Tillfälligt slut
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents …
Profit Maximization Through Customer Relationship Marketing
Measurement, Prediction, and Implementation
Av Lerzan Aksoy, Timothy Keiningham m. fl.
Häftad, 2008
936 kr
Tillfälligt slut
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case …
