Adrian Palmer - Böcker
733 kr
Skickas inom 3-6 vardagar
Key Features:
Up-to-date coverageThe business environment continues to evolve, and this new edition takes on board recent issues including:
The after-effects of the ‘credit crunch’The emerging economic power of China, India and BrazilData security and privacy Business ethics Cultural identity Climate changeReal life examplesNew opening vignettes introduce the main topic and show the business environment in real life. In addition, the book contains a wealth of shorter and longer case studies featuring companies such as Google, Amazon and Virgin Trains.
PedagogyClearly written and user friendly, the book boasts a full range of learning tools which include: Learning Objectives, Thinking Around the Subject boxes, Review Questions, and Activities.
746 kr
Skickas inom 3-6 vardagar
Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption.
2 150 kr
Skickas inom 10-15 vardagar
872 kr
Skickas inom 10-15 vardagar
Environmental Systems and Societies SL
Study & Revision Guide for the IB Diploma
394 kr
Skickas