R. Gopalkrishnan – författare
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3 produkter
Capturing Customer Equity
Moving from Products to Customers
Av David Bejou, R. Gopalkrishnan
Häftad, 2006
1110 kr
Lägg i varukorg
One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it!This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing …
Capturing Customer Equity
Moving from Products to Customers
Av R. Gopalkrishnan, David Bejou
E-bok, 2014
1034 kr
Lägg i varukorg
One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing …
Capturing Customer Equity
Moving from Products to Customers
Av R. Gopalkrishnan, David Bejou
E-bok, 2014
1012 kr
Lägg i varukorg
One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing …