Attila Yaprak – författare
Visar alla böcker från författaren Attila Yaprak. Handla med fri frakt och snabb leverans.
9 produkter
Globalization, the Multinational Firm, and Emerging Economies
Inbunden, 2000
1576 kr
Lägg i varukorg
Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
Conducting Market Research for International Business
Av S. Tamer Cavusgil, Gary Knight m. fl.
Häftad, 2009
265 kr
Lägg i varukorg
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and …
Conducting Market Research for International Business
Av Attila Yaprak, John Riesenberger m. fl.
E-bok, 2009
88 kr
Lägg i varukorg
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and …
Historical Evolution of International Business
Growth Trajectory of an Academic Field of Study
Av Lilac Nachum, Attila Yaprak
Inbunden, 2025
2226 kr
Lägg i varukorg
This book represents the first and most comprehensive account of the history of International Business (IB) as a field of study. The chronicling of the evolution of IB thought, teaching, and institutions in a unified framework serves to observe the interdependencies among these components and …
Historical Evolution of International Business
Growth Trajectory of an Academic Field of Study
Av Attila Yaprak, Lilac Nachum
E-bok, 2025
2917 kr
Lägg i varukorg
This book represents the first and most comprehensive account of the history of International Business (IB) as a field of study. The chronicling of the evolution of IB thought, teaching, and institutions in a unified framework serves to observe the interdependencies among these components and …
Historical Evolution of International Business
Growth Trajectory of an Academic Field of Study
Av Lilac Nachum, Attila Yaprak
Häftad, 2026
2226 kr
Lägg i varukorg
This book represents the first and most comprehensive account of the history of International Business (IB) as a field of study. The chronicling of the evolution of IB thought, teaching, and institutions in a unified framework serves to observe the interdependencies among these components and …
Foundations of Consumer Behavior
Insights from Cross-Cultural Contexts
Av Richard P. Bagozzi, Attila Yaprak
Inbunden, 2025
451 kr
Lägg i varukorg
This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, …
Foundations of Consumer Behavior
Insights from Cross-Cultural Contexts
Av Attila Yaprak, Richard P. Bagozzi
E-bok, 2025
569 kr
Lägg i varukorg
This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, …
Foundations of Consumer Behavior
Insights from Cross-Cultural Contexts
Av Richard P. Bagozzi, Attila Yaprak
Häftad, 2026
451 kr
Lägg i varukorg
This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, …
