S Tamer Cavusgil – författare
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22 produkter
Doing Business in Emerging Markets
Av S Tamer Cavusgil, Pervez N. Ghauri m. fl.
Häftad, 2021
1078 kr
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Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe. Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best …
Thought Leadership in Advancing International Business Research
Av Arie Y. Lewin, S. Tamer Cavusgil m. fl.
Inbunden, 2008
1129 kr
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This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is …
Thought Leadership in Advancing International Business Research
Av David A. Griffith, G. Tomas M. Hult m. fl.
E-bok, 2008
1596 kr
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This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is …
Weathering the Storm in China and India
Comparative Analysis of Societal Transformation under the Leadership of Xi and Modi
Av S. Tamer Cavusgil, Deepak Sardana m. fl.
E-bok, 2020
762 kr
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China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in governance. This book looks at the impact of major institutional disruptions on large-, medium- and small-sized enterprises in …
Weathering the Storm in China and India
Comparative Analysis of Societal Transformation under the Leadership of Xi and Modi
Av S. Tamer Cavusgil, Deepak Sardana m. fl.
E-bok, 2020
768 kr
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China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in governance. This book looks at the impact of major institutional disruptions on large-, medium- and small-sized enterprises in …
Developments in Australasian Marketing
Inbunden, 2001
2054 kr
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"Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand …
Reviving Traditions in Research on International Market Entry
Inbunden, 2003
1734 kr
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In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 percent of the world trade but studies on the topic have dwindled to naught. The practice of gray …
International Perspectives on Trade Promotion and Assistance
Av S. Tamer Cavusgil, Michael R. Czinkota
Inbunden, 1990
1100 kr
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As the first international convention focused on stimulating trade through policy actions, the International Symposium on Trade Promotion and Assistance sought to present a comprehensive treatment of the role of the public sector in trade promotion. The papers presented at the conference have been …
Weathering the Storm in China and India
Comparative Analysis of Societal Transformation under the Leadership of Xi and Modi
Av Ying Zhu, Deepak Sardana m. fl.
Inbunden, 2020
2590 kr
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China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in governance. This book looks at the impact of major institutional disruptions on large-, medium- and small-sized enterprises in …
Weathering the Storm in China and India
Comparative Analysis of Societal Transformation under the Leadership of Xi and Modi
Av Ying Zhu, Deepak Sardana m. fl.
Häftad, 2020
668 kr
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China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in governance. This book looks at the impact of major institutional disruptions on large-, medium- and small-sized enterprises in …
MyLab Management with Pearson eText for International Business: The New Realities, Global Edition
Av S. Tamer Cavusgil, Gary Knight m. fl.
2016
851 kr
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Thought Leadership in Advancing International Business Research
Av Arie Y. Lewin, S. Tamer Cavusgil m. fl.
Häftad, 2008
1129 kr
Lägg i varukorg
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is …
Doing Business in Emerging Markets
Av S Tamer Cavusgil, Pervez N. Ghauri m. fl.
Inbunden, 2021
3963 kr
Lägg i varukorg
Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe. Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best …
Advances in International Marketing
Inbunden, 1990
1604 kr
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For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. …
Marketing in Asia Pacific and Beyond
Inbunden, 1996
1639 kr
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This work seeks to reflect both the greater scrutiny of quality of research in international marketing and the diversity of approach. Analytical techniques employed in the papers include: multiple regression; factor analysis; conjoint analysis; and t-tests. The papers come from diverse theoretical …
Export Marketing Strategy: Tactics and Skills That Work
Av Shaoming Zou, Daekwan Kim m. fl.
Häftad, 2009
3,0 utav 5 stjärnor. Totalt antal röster: (1)
267 kr
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This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It is written for small to mid-size …
Born Global Firms: A New International Enterprise
Av S. Tamer Cavusgil, Gary Knight
Häftad, 2009
267 kr
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This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these “Born Global” firms achieve substantial international sales from an early stage in their development. They …
Born Global Firms
A New International Enterprise
Av Gary Knight, S. Tamer Cavusgil
E-bok, 2009
88 kr
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This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and …
Conducting Market Research for International Business
Av S. Tamer Cavusgil, Gary Knight m. fl.
Häftad, 2009
267 kr
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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and …
Conducting Market Research for International Business
Av Attila Yaprak, John Riesenberger m. fl.
E-bok, 2009
88 kr
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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and …
International Marketing in a Changing World
A Managerial Guidebook
Av M. Billur Akdeniz, Sebastian van der Vegt m. fl.
Häftad, 2025
362 kr
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Navigate Global Markets with ConfidenceInternational marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges …
Doing Business in Emerging Markets
Av S Tamer Cavusgil, Pervez N. Ghauri m. fl.
Häftad, 2012
508 kr
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"A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." Jagdish N. Sheth, Charles H. Kellstadt Professor of …
