Shaoming Zou – författare
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12 produkter
International Marketing
Emerging Markets
Inbunden, 2011
1405 kr
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The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of "Advances in …
International Marketing
Emerging Markets
E-bok, 2011
1432 kr
Lägg i varukorg
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of "Advances in …
Export Marketing Strategy: Tactics and Skills That Work
Av Shaoming Zou, Daekwan Kim m. fl.
Häftad, 2009
3,0 utav 5 stjärnor. Totalt antal röster: (1)
266 kr
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This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It is written for small to mid-size …
Export Marketing Strategy
Tactics and Skills That Work
E-bok, 2009
91 kr
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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art …
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Av K. Scott Swan, Shaoming Zou
Inbunden, 2012
1554 kr
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Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. …
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Av Shaoming Zou, K. Scott Swan
E-bok, 2012
1684 kr
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Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. …
International Marketing in Fast Changing Environment
Av Bryan Jean, Jyh-Shen Chiou m. fl.
Inbunden, 2013
1655 kr
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Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing …
International Marketing in Fast Changing Environment
Av Shaoming Zou, Jyh-Shen Chiou m. fl.
E-bok, 2013
1755 kr
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Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing …
Entrepreneurship in International Marketing
Av Linda Hui Shi, Hui Xu m. fl.
E-bok, 2015
1463 kr
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"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning …
Entrepreneurship in International Marketing
Av Shaoming Zou, Hui Xu m. fl.
Inbunden, 2015
1352 kr
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"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning …
International Marketing in the Fast Changing World
Av Barbara Stottinger, Bodo B. Schlegelmilch m. fl.
E-bok, 2015
1699 kr
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Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of …
International Marketing in the Fast Changing World
Av Shaoming Zou, Bodo B. Schlegelmilch m. fl.
Inbunden, 2015
1569 kr
Lägg i varukorg
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of …
