International Marketing in Fast Changing Environment

Jean B - National Chengchi University, Taiwan Chiou J.S. - National Chengchi University, Taiwan

• List of Contributors.About the contributors. Marketing innovation in and from emerging markets: An introduction. Enhancing market responsiveness through knowledge transfer and knowledge codification: Evidence from foreign subsidiaries in China. An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer–supplier relationships. The impacts of institutional differences on learning in international strategic alliances. Examining the relationship between market orientation and export performance: The moderating role of competitive intensity. Adopting neural net methodology for literature mapping and the generation of research ideas: An example at the interface of entrepreneurship, ICT, and economic development. Channel strategies of foreign sales subsidiaries: The case of firms from developing countries operating in developed countries. Effects of the transaction characteristics on the side of dependence in a context of vertical coordination: The case of fresh produce exports from Chile to Europe. Wave of home culture and MNC performance: The korean wave (hallyu). A reconceptualization of the degree of company globalization. International marketing and experiential learning: A good fit for business education?. International marketing in rapidly changing environments. Advances in international marketing. International marketing in rapidly changing environments. Copyright page.