Advances in International Marketing – serie

Visar alla böcker i serien Advances in International Marketing. Handla med fri frakt och snabb leverans.

22 produkter

Kategorier

22 produkter

Del 8 - Advances in International Marketing
Advances in International Marketing
AvTage Koed Madsen
Inbunden, Engelska, 1996
1 604 kr
Skickas inom 5-8 vardagar
This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
Del 9 - Advances in International Marketing
International Marketing and Purchasing
From Marketing-mix to Relationships and Networks
AvPervez N. Ghauri
Inbunden, Engelska, 2000
2 010 kr
Skickas inom 5-8 vardagar
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
Developments in Australasian Marketing
AvS. Tamer Cavusgil
Inbunden, Engelska, 2001
1 989 kr
Skickas inom 5-8 vardagar
"Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. They are arranged into four themes: marketing orientation studies, cross-cultural studies, internationalization issues, and technology issues. The chapters illustrate how academic researchers in Australasia are addressing these themes, and identify implications for marketing practice in the region.
Del 10 - Advances in International Marketing
Globalization, the Multinational Firm, and Emerging Economies
AvAttila Yaprak,Hulya Tutek
Inbunden, Engelska, 2000
1 566 kr
Skickas inom 5-8 vardagar
Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
Del 11 - Advances in International Marketing
Reassessing the Internationalization of the Firm
AvC.N. Axinn,P. Matthyssens
Inbunden, Engelska, 2001
1 451 kr
Skickas inom 5-8 vardagar
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of "born global" firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century.
Del 12 - Advances in International Marketing
New Directions in International Advertising Research
AvCharles R. Taylor
Inbunden, Engelska, 2002
1 465 kr
Skickas inom 5-8 vardagar
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
Del 13 - Advances in International Marketing
Study Abroad
Perspectives and Experiences from Business Schools
AvG. Tomas M. Hult,Elvin C. Lashbrooke
Inbunden, Engelska, 2003
1 383 kr
Skickas inom 5-8 vardagar
Business educators everywhere are looking for opportunities where students can gain experiences through study or work in an international context. Study abroad offers meaningful opportunities for exposing business students to cross-cultural learning. In this volume, experts share experiences and guidelines for initiating study abroad programs in business schools. A variety of key issues are discussed, including funding for study abroad fellowships, integrating foreign language training, administrative arrangements for study abroad, and best practices. Perspectives from both US and European business schools are addressed.
Del 14 - Advances in International Marketing
Reviving Traditions in Research on International Market Entry
AvS. Tamer Cavusgil
Inbunden, Engelska, 2003
1 697 kr
Skickas inom 5-8 vardagar
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 percent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on gray market has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creating a favorable environment to attract foreign direct investment and promote export. Written by a group of internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice. Among the articles, Samiee discusses countertrade from a marketing viewpoint and introduces a unique marketing process perspective. Zou, Taylor, and Fang examine government influences on MNC's control over its foreign market venture. Li and Li investigate channel control in new product export. Mullen, Sashi, and Doney's case study highlights the complex issues in gray market from the perspective of both manufacturers and parallel marketers. Kopp and Zeng review the changes in Chinese patent laws and discuss market entry issues related to intellectual property rights.
Del 15 - Advances in International Marketing
Research on International Service Marketing
A State of the Art
AvPieter Pauwels,Ko de Ruyter
Inbunden, Engelska, 2005
1 751 kr
Skickas inom 5-8 vardagar
Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and new international services. Each chapter expands the conceptual context and consequences of internationalization. This collection of articles also serves as a point of departure for future research on international service marketing and the internationalization of services. In the tradition of the "Advances in International Marketing" series, each contribution offers extended conceptual development and a detailed discussion beyond what is typically offered in research papers. At the same time, practitioners should find critically relevant inspiration and ideas on how to define, implement, and evaluate their strategy and operations when delivering services across borders.
Del 16 - Advances in International Marketing
Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
AvCarl Arthur Solberg
Inbunden, Engelska, 2006
1 701 kr
Skickas inom 5-8 vardagar
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally, the dynamics of such relations. The volume should be seen as a continuation of a stream of literature that has emerged over the last five to ten years. This volume is more concerned with the phenomena under study than with casting light on one particular theoretical perspective. The contributions represented here are therefore drawing on a number of different theoretical streams: agency theory, transaction cost economics, network theory, economic sociology, resource base theory and its applied 'offspring', Internationalisation Process school of thought. It features researchers from universities in nine different countries, representing both well-established and young academicians. This is a manifest indication of the importance of this field of research. The book is an invaluable asset to students both at the graduate and doctoral levels, and should be a must for researchers in this particular field. Also practitioners will find this book stimulating in their quest for improvements to their relations with their foreign middlemen.
Del 17 - Advances in International Marketing
International Marketing Research
Opportunities and Challenges in the 21st Century
AvAlex Rialp,Josep Rialp
Inbunden, Engelska, 2006
1 659 kr
Skickas inom 5-8 vardagar
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.
Del 18 - Advances in International Marketing
Cross-Cultural Buyer Behavior
AvCharles R. Taylor,Doo-Hee Lee
Inbunden, Engelska, 2007
2 010 kr
Skickas inom 5-8 vardagar
The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former Presidents of the American Academy of Advertising, the European Academy of Advertising, and the Korea Advertising Society, this volume focuses on cutting edge issues that affect buyer behavior in an international context. The first of the four sections of the book focuses on a controversial topic: the impact of direct to consumer prescription drug advertising on consumers. Next is a group of papers that looks at the role of emotions in advertising and retailing contexts and their impact on buyers. The third section of the book examines cultural factors as they pertain to buyer behavior in multiple contexts, including explaining apparently paradoxical buyer behavior among Koreans and examining drivers of satisfaction with industrial goods across markets. The final set of chapters examines a truly hot topic in international buyer behavior research: interactive marketing in international contexts. Papers in these chapters examine current issues such as developing loyalty to on-line communities, reactions to mobile gaming and banner advertisements, and cross-national differences in website structure.
Del 21 - Advances in International Marketing
International Marketing
Emerging Markets
AvShaoming Zou,Huifen Fu
Inbunden, Engelska, 2011
1 394 kr
Skickas inom 5-8 vardagar
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of "Advances in International Marketing" is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research.
Del 4 - Advances in International Marketing
Advances in International Marketing
AvS. Tamer Cavusgil
Inbunden, Engelska, 1990
1 604 kr
Skickas inom 5-8 vardagar
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.
Del 7 - Advances in International Marketing
Advances in Industrial and Labour Relations
AvBruce E. Kaufman,David Lewinm. fl.
Inbunden, Engelska, 1996
1 604 kr
Skickas inom 5-8 vardagar
This volume discusses such topics as where we stand in industrial relations and human resources, critical junctures in the transformation of industrial relations systems, and successor unions and the evolution of industrial relations in former Communist countries.
Del 22 - Advances in International Marketing
Measurement and Research Methods in International Marketing
AvMarko Sarstedt,Manfred Schwaigerm. fl.
Inbunden, Engelska, 2011
1 308 kr
Skickas inom 5-8 vardagar
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete research situations. Against this background, this volume addresses issues pertaining to measurement and research methodology in an international marketing context. Written by a group of internationally renowned scholars, the papers address a broad range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. Others focus on the development and application of novel research methods, for example in the context of marketing efficiency measurement or international market segmentation. Collectively, the papers in this volume substantially further marketing knowledge and provide fruitful avenues for future research. As such, this volume is an invaluable asset to researchers, students and practitioners in this particular field.
Del 23 - Advances in International Marketing
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
AvK. Scott Swan,Shaoming Zou
Inbunden, Engelska, 2012
1 537 kr
Skickas inom 5-8 vardagar
Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived from a conference held at The College of William & Mary where speakers from many fields - including business, arts, architecture, industrial design, and engineering - were invited to share their methods, findings and insights. The interdisciplinary nature of the conference and this subsequent volume serve to help us gain an appreciation for alternative perspectives while also facilitating cross-disciplinary research in these important areas.
Del 24 - Advances in International Marketing
International Marketing in Fast Changing Environment
AvBryan Jean,Jyh-Shen Chioum. fl.
Inbunden, Engelska, 2013
1 637 kr
Skickas inom 5-8 vardagar
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? Evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing.
Del 25 - Advances in International Marketing
Entrepreneurship in International Marketing
AvShaoming Zou,Hui Xum. fl.
Inbunden, Engelska, 2015
1 335 kr
Skickas inom 5-8 vardagar
"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms."
Del 26 - Advances in International Marketing
International Marketing in the Fast Changing World
AvShaoming Zou,Bodo B. Schlegelmilchm. fl.
Inbunden, Engelska, 2015
1 549 kr
Skickas inom 5-8 vardagar
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.
Del 19 - Advances in International Marketing
MSU Contributions to International Business and Innovation
AvTamer Cavusgil
Inbunden, Engelska, 2009
1 265 kr
Skickas inom 5-8 vardagar
Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles.
Del 20 - Advances in International Marketing
New Challenges to International Marketing
AvTamer Cavusgil,Rudolf R. Sinkovicsm. fl.
Inbunden, Engelska, 2009
2 028 kr
Skickas inom 5-8 vardagar
Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability and validity issues for construct measurement. The volume is organized in four part. Part one presents a selection of papers that focus on the internationalization process of the firm. Part two combines studies with a small firm perspective and a focus on entrepreneurship. In the Part 3 on collaborative relationships, three studies examine value creation in strategic alliances, investigate reasons for international joint venture dissolution and offer a conceptual contribution on diversification - whether diversification results in a firm's value premium or a firm's value discount. Part 4 is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by today's scholars and managers alike.

Advances in International Marketing – serie

Visar alla böcker i serien Advances in International Marketing. Handla med fri frakt och snabb leverans.

22 produkter

Kategorier

22 produkter

Del 8 - Advances in International Marketing
Advances in International Marketing
AvTage Koed Madsen
Inbunden, Engelska, 1996
1 604 kr
Skickas inom 5-8 vardagar
This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
Del 9 - Advances in International Marketing
International Marketing and Purchasing
From Marketing-mix to Relationships and Networks
AvPervez N. Ghauri
Inbunden, Engelska, 2000
2 010 kr
Skickas inom 5-8 vardagar
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
Developments in Australasian Marketing
AvS. Tamer Cavusgil
Inbunden, Engelska, 2001
1 989 kr
Skickas inom 5-8 vardagar
"Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. They are arranged into four themes: marketing orientation studies, cross-cultural studies, internationalization issues, and technology issues. The chapters illustrate how academic researchers in Australasia are addressing these themes, and identify implications for marketing practice in the region.
Del 10 - Advances in International Marketing
Globalization, the Multinational Firm, and Emerging Economies
AvAttila Yaprak,Hulya Tutek
Inbunden, Engelska, 2000
1 566 kr
Skickas inom 5-8 vardagar
Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
Del 11 - Advances in International Marketing
Reassessing the Internationalization of the Firm
AvC.N. Axinn,P. Matthyssens
Inbunden, Engelska, 2001
1 451 kr
Skickas inom 5-8 vardagar
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of "born global" firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century.
Del 12 - Advances in International Marketing
New Directions in International Advertising Research
AvCharles R. Taylor
Inbunden, Engelska, 2002
1 465 kr
Skickas inom 5-8 vardagar
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
Del 13 - Advances in International Marketing
Study Abroad
Perspectives and Experiences from Business Schools
AvG. Tomas M. Hult,Elvin C. Lashbrooke
Inbunden, Engelska, 2003
1 383 kr
Skickas inom 5-8 vardagar
Business educators everywhere are looking for opportunities where students can gain experiences through study or work in an international context. Study abroad offers meaningful opportunities for exposing business students to cross-cultural learning. In this volume, experts share experiences and guidelines for initiating study abroad programs in business schools. A variety of key issues are discussed, including funding for study abroad fellowships, integrating foreign language training, administrative arrangements for study abroad, and best practices. Perspectives from both US and European business schools are addressed.
Del 14 - Advances in International Marketing
Reviving Traditions in Research on International Market Entry
AvS. Tamer Cavusgil
Inbunden, Engelska, 2003
1 697 kr
Skickas inom 5-8 vardagar
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 percent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on gray market has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creating a favorable environment to attract foreign direct investment and promote export. Written by a group of internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice. Among the articles, Samiee discusses countertrade from a marketing viewpoint and introduces a unique marketing process perspective. Zou, Taylor, and Fang examine government influences on MNC's control over its foreign market venture. Li and Li investigate channel control in new product export. Mullen, Sashi, and Doney's case study highlights the complex issues in gray market from the perspective of both manufacturers and parallel marketers. Kopp and Zeng review the changes in Chinese patent laws and discuss market entry issues related to intellectual property rights.
Del 15 - Advances in International Marketing
Research on International Service Marketing
A State of the Art
AvPieter Pauwels,Ko de Ruyter
Inbunden, Engelska, 2005
1 751 kr
Skickas inom 5-8 vardagar
Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and new international services. Each chapter expands the conceptual context and consequences of internationalization. This collection of articles also serves as a point of departure for future research on international service marketing and the internationalization of services. In the tradition of the "Advances in International Marketing" series, each contribution offers extended conceptual development and a detailed discussion beyond what is typically offered in research papers. At the same time, practitioners should find critically relevant inspiration and ideas on how to define, implement, and evaluate their strategy and operations when delivering services across borders.
Del 16 - Advances in International Marketing
Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
AvCarl Arthur Solberg
Inbunden, Engelska, 2006
1 701 kr
Skickas inom 5-8 vardagar
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally, the dynamics of such relations. The volume should be seen as a continuation of a stream of literature that has emerged over the last five to ten years. This volume is more concerned with the phenomena under study than with casting light on one particular theoretical perspective. The contributions represented here are therefore drawing on a number of different theoretical streams: agency theory, transaction cost economics, network theory, economic sociology, resource base theory and its applied 'offspring', Internationalisation Process school of thought. It features researchers from universities in nine different countries, representing both well-established and young academicians. This is a manifest indication of the importance of this field of research. The book is an invaluable asset to students both at the graduate and doctoral levels, and should be a must for researchers in this particular field. Also practitioners will find this book stimulating in their quest for improvements to their relations with their foreign middlemen.
Del 17 - Advances in International Marketing
International Marketing Research
Opportunities and Challenges in the 21st Century
AvAlex Rialp,Josep Rialp
Inbunden, Engelska, 2006
1 659 kr
Skickas inom 5-8 vardagar
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.
Del 18 - Advances in International Marketing
Cross-Cultural Buyer Behavior
AvCharles R. Taylor,Doo-Hee Lee
Inbunden, Engelska, 2007
2 010 kr
Skickas inom 5-8 vardagar
The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former Presidents of the American Academy of Advertising, the European Academy of Advertising, and the Korea Advertising Society, this volume focuses on cutting edge issues that affect buyer behavior in an international context. The first of the four sections of the book focuses on a controversial topic: the impact of direct to consumer prescription drug advertising on consumers. Next is a group of papers that looks at the role of emotions in advertising and retailing contexts and their impact on buyers. The third section of the book examines cultural factors as they pertain to buyer behavior in multiple contexts, including explaining apparently paradoxical buyer behavior among Koreans and examining drivers of satisfaction with industrial goods across markets. The final set of chapters examines a truly hot topic in international buyer behavior research: interactive marketing in international contexts. Papers in these chapters examine current issues such as developing loyalty to on-line communities, reactions to mobile gaming and banner advertisements, and cross-national differences in website structure.
Del 21 - Advances in International Marketing
International Marketing
Emerging Markets
AvShaoming Zou,Huifen Fu
Inbunden, Engelska, 2011
1 394 kr
Skickas inom 5-8 vardagar
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of "Advances in International Marketing" is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research.
Del 4 - Advances in International Marketing
Advances in International Marketing
AvS. Tamer Cavusgil
Inbunden, Engelska, 1990
1 604 kr
Skickas inom 5-8 vardagar
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.
Del 7 - Advances in International Marketing
Advances in Industrial and Labour Relations
AvBruce E. Kaufman,David Lewinm. fl.
Inbunden, Engelska, 1996
1 604 kr
Skickas inom 5-8 vardagar
This volume discusses such topics as where we stand in industrial relations and human resources, critical junctures in the transformation of industrial relations systems, and successor unions and the evolution of industrial relations in former Communist countries.
Del 22 - Advances in International Marketing
Measurement and Research Methods in International Marketing
AvMarko Sarstedt,Manfred Schwaigerm. fl.
Inbunden, Engelska, 2011
1 308 kr
Skickas inom 5-8 vardagar
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete research situations. Against this background, this volume addresses issues pertaining to measurement and research methodology in an international marketing context. Written by a group of internationally renowned scholars, the papers address a broad range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. Others focus on the development and application of novel research methods, for example in the context of marketing efficiency measurement or international market segmentation. Collectively, the papers in this volume substantially further marketing knowledge and provide fruitful avenues for future research. As such, this volume is an invaluable asset to researchers, students and practitioners in this particular field.
Del 23 - Advances in International Marketing
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
AvK. Scott Swan,Shaoming Zou
Inbunden, Engelska, 2012
1 537 kr
Skickas inom 5-8 vardagar
Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived from a conference held at The College of William & Mary where speakers from many fields - including business, arts, architecture, industrial design, and engineering - were invited to share their methods, findings and insights. The interdisciplinary nature of the conference and this subsequent volume serve to help us gain an appreciation for alternative perspectives while also facilitating cross-disciplinary research in these important areas.
Del 24 - Advances in International Marketing
International Marketing in Fast Changing Environment
AvBryan Jean,Jyh-Shen Chioum. fl.
Inbunden, Engelska, 2013
1 637 kr
Skickas inom 5-8 vardagar
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? Evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing.
Del 25 - Advances in International Marketing
Entrepreneurship in International Marketing
AvShaoming Zou,Hui Xum. fl.
Inbunden, Engelska, 2015
1 335 kr
Skickas inom 5-8 vardagar
"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms."
Del 26 - Advances in International Marketing
International Marketing in the Fast Changing World
AvShaoming Zou,Bodo B. Schlegelmilchm. fl.
Inbunden, Engelska, 2015
1 549 kr
Skickas inom 5-8 vardagar
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.
Del 19 - Advances in International Marketing
MSU Contributions to International Business and Innovation
AvTamer Cavusgil
Inbunden, Engelska, 2009
1 265 kr
Skickas inom 5-8 vardagar
Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles.
Del 20 - Advances in International Marketing
New Challenges to International Marketing
AvTamer Cavusgil,Rudolf R. Sinkovicsm. fl.
Inbunden, Engelska, 2009
2 028 kr
Skickas inom 5-8 vardagar
Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability and validity issues for construct measurement. The volume is organized in four part. Part one presents a selection of papers that focus on the internationalization process of the firm. Part two combines studies with a small firm perspective and a focus on entrepreneurship. In the Part 3 on collaborative relationships, three studies examine value creation in strategic alliances, investigate reasons for international joint venture dissolution and offer a conceptual contribution on diversification - whether diversification results in a firm's value premium or a firm's value discount. Part 4 is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by today's scholars and managers alike.

Advances in International Marketing – serie

Advances in International Marketing

International Marketing and Purchasing

Developments in Australasian Marketing

Globalization, the Multinational Firm, and Emerging Economies

Reassessing the Internationalization of the Firm

New Directions in International Advertising Research

Study Abroad

Reviving Traditions in Research on International Market Entry

Research on International Service Marketing

Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

International Marketing Research

Cross-Cultural Buyer Behavior

International Marketing

Advances in International Marketing

Advances in Industrial and Labour Relations

Measurement and Research Methods in International Marketing

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

International Marketing in Fast Changing Environment

Entrepreneurship in International Marketing

International Marketing in the Fast Changing World

MSU Contributions to International Business and Innovation

New Challenges to International Marketing

Advances in International Marketing – serie

Advances in International Marketing

International Marketing and Purchasing

Developments in Australasian Marketing

Globalization, the Multinational Firm, and Emerging Economies

Reassessing the Internationalization of the Firm

New Directions in International Advertising Research

Study Abroad

Reviving Traditions in Research on International Market Entry

Research on International Service Marketing

Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

International Marketing Research

Cross-Cultural Buyer Behavior

International Marketing

Advances in International Marketing

Advances in Industrial and Labour Relations

Measurement and Research Methods in International Marketing

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

International Marketing in Fast Changing Environment

Entrepreneurship in International Marketing

International Marketing in the Fast Changing World

MSU Contributions to International Business and Innovation

New Challenges to International Marketing

Advances in International Marketing – serie

Advances in International Marketing

International Marketing and Purchasing

Developments in Australasian Marketing

Globalization, the Multinational Firm, and Emerging Economies

Reassessing the Internationalization of the Firm

New Directions in International Advertising Research

Study Abroad

Reviving Traditions in Research on International Market Entry

Research on International Service Marketing

Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

International Marketing Research

Cross-Cultural Buyer Behavior

International Marketing

Advances in International Marketing

Advances in Industrial and Labour Relations

Measurement and Research Methods in International Marketing

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

International Marketing in Fast Changing Environment

Entrepreneurship in International Marketing

International Marketing in the Fast Changing World

MSU Contributions to International Business and Innovation

New Challenges to International Marketing

Advances in International Marketing – serie

Advances in International Marketing

International Marketing and Purchasing

Developments in Australasian Marketing

Globalization, the Multinational Firm, and Emerging Economies

Reassessing the Internationalization of the Firm

New Directions in International Advertising Research

Study Abroad

Reviving Traditions in Research on International Market Entry

Research on International Service Marketing

Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries