Advances in International Marketing – serie
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22 produkter
Advances in International Marketing
Inbunden, 1996
1639 kr
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This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public …
International Marketing and Purchasing
From Marketing-mix to Relationships and Networks
Inbunden, 2000
2054 kr
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The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This …
Developments in Australasian Marketing
Inbunden, 2001
2054 kr
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"Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand …
Globalization, the Multinational Firm, and Emerging Economies
Inbunden, 2000
1577 kr
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Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
Reassessing the Internationalization of the Firm
Inbunden, 2001
1462 kr
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As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight …
New Directions in International Advertising Research
Inbunden, 2002
1476 kr
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This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research …
Study Abroad
Perspectives and Experiences from Business Schools
Av G. Tomas M. Hult, Elvin C. Lashbrooke
Inbunden, 2003
1393 kr
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Business educators everywhere are looking for opportunities where students can gain experiences through study or work in an international context. Study abroad offers meaningful opportunities for exposing business students to cross-cultural learning. In this volume, experts share experiences and …
Reviving Traditions in Research on International Market Entry
Inbunden, 2003
1734 kr
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In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 percent of the world trade but studies on the topic have dwindled to naught. The practice of gray …
Research on International Service Marketing
A State of the Art
Av Pieter Pauwels, Ko de Ruyter
Inbunden, 2005
1790 kr
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Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well …
Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Inbunden, 2006
1738 kr
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Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of AIM analyses different …
International Marketing Research
Opportunities and Challenges in the 21st Century
Inbunden, 2006
1695 kr
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This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some …
Cross-Cultural Buyer Behavior
Av Charles R. Taylor, Doo-Hee Lee
Inbunden, 2007
2054 kr
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The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former …
International Marketing
Emerging Markets
Inbunden, 2011
1404 kr
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The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of "Advances in …
Advances in International Marketing
Inbunden, 1990
1604 kr
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For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. …
Advances in Industrial and Labour Relations
Av Bruce E. Kaufman, David Lewin m. fl.
Inbunden, 1996
1639 kr
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This volume discusses such topics as where we stand in industrial relations and human resources, critical junctures in the transformation of industrial relations systems, and successor unions and the evolution of industrial relations in former Communist countries.
Measurement and Research Methods in International Marketing
Av Marko Sarstedt, Manfred Schwaiger m. fl.
Inbunden, 2011
1318 kr
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Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete …
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Av K. Scott Swan, Shaoming Zou
Inbunden, 2012
1548 kr
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Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. …
International Marketing in Fast Changing Environment
Av Bryan Jean, Jyh-Shen Chiou m. fl.
Inbunden, 2013
1649 kr
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Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing …
Entrepreneurship in International Marketing
Av Shaoming Zou, Hui Xu m. fl.
Inbunden, 2015
1347 kr
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"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning …
International Marketing in the Fast Changing World
Av Shaoming Zou, Bodo B. Schlegelmilch m. fl.
Inbunden, 2015
1563 kr
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Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of …
MSU Contributions to International Business and Innovation
Inbunden, 2009
1275 kr
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Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the …
New Challenges to International Marketing
Av Tamer Cavusgil, Rudolf R. Sinkovics m. fl.
Inbunden, 2009
2073 kr
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Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, …
