Charles R Taylor – författare
Visar alla böcker från författaren Charles R Taylor. Handla med fri frakt och snabb leverans.
24 produkter
The SAGE Handbook of Marketing Ethics
Av Lynne Eagle, Stephan Dahl m. fl.
Inbunden, 2020
3418 kr
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The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key …
Electronic Word of Mouth as a Promotional Technique
New Insights from Social Media
Av Shu-Chuan Chu, Juran Kim m. fl.
Häftad, 2020
647 kr
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Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) …
Current Research on Gender Issues in Advertising
Av Yorgos Zotos, Stacy Grau m. fl.
Häftad, 2020
691 kr
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Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate …
Humor in Advertising
Classic Perspectives and New Insights
Av Marc G. Weinberger, Charles S. Gulas m. fl.
Inbunden, 2021
2585 kr
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Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in …
Humor in Advertising
Classic Perspectives and New Insights
Av Marc G. Weinberger, Charles S. Gulas m. fl.
Häftad, 2023
712 kr
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Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in …
Leveraged Marketing Communications
The Importance of Studying the Transfer of Object-to-Brand Associations
Av Sukki Yoon, Yung Kyun Choi m. fl.
Inbunden, 2021
2585 kr
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This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in …
Leveraged Marketing Communications
The Importance of Studying the Transfer of Object-to-Brand Associations
Av Sukki Yoon, Yung Kyun Choi m. fl.
Häftad, 2023
712 kr
Lägg i varukorg
This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in …
Electronic Word of Mouth as a Promotional Technique
New Insights from Social Media
Av Charles R. Taylor, Juran Kim m. fl.
E-bok, 2020
785 kr
Lägg i varukorg
Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) …
Electronic Word of Mouth as a Promotional Technique
New Insights from Social Media
Av Charles R. Taylor, Juran Kim m. fl.
E-bok, 2020
785 kr
Lägg i varukorg
Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) …
New Directions in International Advertising Research
Inbunden, 2002
1476 kr
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This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research …
Cross-Cultural Buyer Behavior
Av Charles R. Taylor, Doo-Hee Lee
Inbunden, 2007
2054 kr
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The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former …
Current Research on Gender Issues in Advertising
Av Yorgos Zotos, Stacy Grau m. fl.
Inbunden, 2018
2743 kr
Lägg i varukorg
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate …
Leveraged Marketing Communications
The Importance of Studying the Transfer of Object-to-Brand Associations
Av Charles R. Taylor, Yung Kyun Choi m. fl.
E-bok, 2021
838 kr
Lägg i varukorg
This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in …
Leveraged Marketing Communications
The Importance of Studying the Transfer of Object-to-Brand Associations
Av Charles R. Taylor, Yung Kyun Choi m. fl.
E-bok, 2021
812 kr
Lägg i varukorg
This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in …
Humor in Advertising
Classic Perspectives and New Insights
Av Charles R. Taylor, Charles S. Gulas m. fl.
E-bok, 2021
796 kr
Lägg i varukorg
Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in …
Humor in Advertising
Classic Perspectives and New Insights
Av Charles R. Taylor, Charles S. Gulas m. fl.
E-bok, 2021
796 kr
Lägg i varukorg
Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in …
Electronic Word of Mouth as a Promotional Technique
New Insights from Social Media
Av Shu-Chuan Chu, Juran Kim m. fl.
Inbunden, 2018
2510 kr
Lägg i varukorg
Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) …
Current Research on Gender Issues in Advertising
Av Charles R. Taylor, Stacy Grau m. fl.
E-bok, 2018
727 kr
Lägg i varukorg
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate …
Current Research on Gender Issues in Advertising
Av Charles R. Taylor, Stacy Grau m. fl.
E-bok, 2018
727 kr
Lägg i varukorg
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate …
SAGE Handbook of Marketing Ethics
Av Charles R. Taylor, Patrick De Pelsmacker m. fl.
E-bok, 2020
1511 kr
Lägg i varukorg
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key …
Measurement and Research Methods in International Marketing
Av Marko Sarstedt, Manfred Schwaiger m. fl.
Inbunden, 2011
1318 kr
Lägg i varukorg
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete …
Measurement and Research Methods in International Marketing
Av Charles R. Taylor, Manfred Schwaiger m. fl.
E-bok, 2011
1385 kr
Lägg i varukorg
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete …
Winning the Advertising Game
Lessons from the Super Bowl Ad Champions
Av Sascha Raithel, Charles R. Taylor m. fl.
Inbunden, 2025
375 kr
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Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, …
Winning the Advertising Game
Lessons from the Super Bowl Ad Champions
Av Alexander Mafael, David W. Stewart m. fl.
E-bok, 2025
512 kr
Lägg i varukorg
Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, …
