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Yung Kyun Choi – författare

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4 produkter

  1. Sukki Yoon, Yung Kyun Choi, Charles R. Taylor - Leveraged Marketing Communications, Inbunden. Tillgänglighet: Lägg i varukorg

    Leveraged Marketing Communications

    The Importance of Studying the Transfer of Object-to-Brand Associations

    Av Sukki Yoon, Yung Kyun Choi m. fl.

    Inbunden, 2021

    2585 kr

    Lägg i varukorg

    This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in …

  2. Sukki Yoon, Yung Kyun Choi, Charles R. Taylor - Leveraged Marketing Communications, Häftad. Tillgänglighet: Lägg i varukorg

    Leveraged Marketing Communications

    The Importance of Studying the Transfer of Object-to-Brand Associations

    Av Sukki Yoon, Yung Kyun Choi m. fl.

    Häftad, 2023

    712 kr

    Lägg i varukorg

    This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in …

  3. Charles R. Taylor, Yung Kyun Choi, Sukki Yoon - Leveraged Marketing Communications, E-bok. Tillgänglighet: Lägg i varukorg

    Leveraged Marketing Communications

    The Importance of Studying the Transfer of Object-to-Brand Associations

    Av Charles R. Taylor, Yung Kyun Choi m. fl.

    E-bok, 2021

    838 kr

    Lägg i varukorg

    This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in …

  4. Charles R. Taylor, Yung Kyun Choi, Sukki Yoon - Leveraged Marketing Communications, E-bok. Tillgänglighet: Lägg i varukorg

    Leveraged Marketing Communications

    The Importance of Studying the Transfer of Object-to-Brand Associations

    Av Charles R. Taylor, Yung Kyun Choi m. fl.

    E-bok, 2021

    812 kr

    Lägg i varukorg

    This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in …