Sukki Yoon – författare
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8 produkter
Social and Environmental Issues in Advertising
Av Sukki Yoon, Sangdo Oh
Häftad, 2018
749 kr
Lägg i varukorg
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, …
Leveraged Marketing Communications
The Importance of Studying the Transfer of Object-to-Brand Associations
Av Sukki Yoon, Yung Kyun Choi m. fl.
Inbunden, 2021
2585 kr
Lägg i varukorg
This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in …
Leveraged Marketing Communications
The Importance of Studying the Transfer of Object-to-Brand Associations
Av Sukki Yoon, Yung Kyun Choi m. fl.
Häftad, 2023
712 kr
Lägg i varukorg
This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in …
Leveraged Marketing Communications
The Importance of Studying the Transfer of Object-to-Brand Associations
Av Charles R. Taylor, Yung Kyun Choi m. fl.
E-bok, 2021
838 kr
Lägg i varukorg
This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in …
Leveraged Marketing Communications
The Importance of Studying the Transfer of Object-to-Brand Associations
Av Charles R. Taylor, Yung Kyun Choi m. fl.
E-bok, 2021
812 kr
Lägg i varukorg
This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in …
Social and Environmental Issues in Advertising
Av Sukki Yoon, Sangdo Oh
Inbunden, 2016
2510 kr
Lägg i varukorg
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, …
Social and Environmental Issues in Advertising
Av Sangdo Oh, Sukki Yoon
E-bok, 2018
858 kr
Lägg i varukorg
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, …
Social and Environmental Issues in Advertising
Av Sangdo Oh, Sukki Yoon
E-bok, 2018
858 kr
Lägg i varukorg
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, …
