Yorgos C. Zotos is Professor Emeritus of Applied Communication in the Faculty of Communication and Media Studies at Cyprus University of Technology, Cyprus.Stacy Landreth Grau is Professor of Marketing Practice in the Neeley School of Business at Texas Christian University, USA.Charles R. Taylor is the John A. Murphy Professor of Marketing at Villanova University, USA. He is also the Editor-in-Chief of the International Journal of Advertising.

• Introduction: Current research on gender issues in advertising 1. Gender stereotypes in advertising: a review of current research 2. Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective 3. Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals 4. Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general 5. Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements? 6. A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials 7. Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation

Yorgos C. Zotos is Professor Emeritus of Applied Communication in the Faculty of Communication and Media Studies at Cyprus University of Technology, Cyprus.Stacy Landreth Grau is Professor of Marketing Practice in the Neeley School of Business at Texas Christian University, USA.Charles R. Taylor is the John A. Murphy Professor of Marketing at Villanova University, USA. He is also the Editor-in-Chief of the International Journal of Advertising.

• Introduction: Current research on gender issues in advertising 1. Gender stereotypes in advertising: a review of current research 2. Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective 3. Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals 4. Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general 5. Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements? 6. A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials 7. Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation

Yorgos C. Zotos is Professor Emeritus of Applied Communication in the Faculty of Communication and Media Studies at Cyprus University of Technology, Cyprus.Stacy Landreth Grau is Professor of Marketing Practice in the Neeley School of Business at Texas Christian University, USA.Charles R. Taylor is the John A. Murphy Professor of Marketing at Villanova University, USA. He is also the Editor-in-Chief of the International Journal of Advertising.

• Introduction: Current research on gender issues in advertising 1. Gender stereotypes in advertising: a review of current research 2. Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective 3. Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals 4. Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general 5. Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements? 6. A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials 7. Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation