Patrick De Pelsmacker – författare
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20 produkter
The SAGE Handbook of Marketing Ethics
Av Lynne Eagle, Stephan Dahl m. fl.
Inbunden, 2020
3418 kr
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The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key …
Marketing Research with SPSS
Av Stephen P. Robbins, Patrick Van Kenhove m. fl.
E-bok, 2010
803 kr
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Primer for Integrated Marketing Communications
Av Philip Kitchen, Patrick de Pelsmacker
Inbunden, 2004
3894 kr
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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each …
Primer for Integrated Marketing Communications
Av Philip Kitchen, Patrick de Pelsmacker
Häftad, 2004
874 kr
Lägg i varukorg
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each …
Reader in Marketing Communications
Av Philip Kitchen, Patrick de Pelsmacker m. fl.
Inbunden, 2005
3147 kr
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Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …
Reader in Marketing Communications
Av Philip Kitchen, Patrick de Pelsmacker m. fl.
Häftad, 2005
1152 kr
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Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …
Reader in Marketing Communications
Av Don E. Schultz, Lynne Eagle m. fl.
E-bok, 2020
1082 kr
Lägg i varukorg
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …
Reader in Marketing Communications
Av Don E. Schultz, Lynne Eagle m. fl.
E-bok, 2020
1106 kr
Lägg i varukorg
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …
Primer for Integrated Marketing Communications
Av Patrick de Pelsmacker, Philip Kitchen
E-bok, 2004
1034 kr
Lägg i varukorg
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each …
Primer for Integrated Marketing Communications
Av Patrick de Pelsmacker, Philip Kitchen
E-bok, 2004
1034 kr
Lägg i varukorg
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each …
Marketing Communications: A European Perspective
Av Gudrun Roose, Joeri Van den Bergh m. fl.
E-bok, 2025
820 kr
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Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing …
Marketing Communications: A European Perspective
Av Patrick De Pelsmacker, Maggie Geuens m. fl.
Häftad, 2025
859 kr
Lägg i varukorg
Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing …
SAGE Handbook of Marketing Ethics
Av Charles R. Taylor, Patrick De Pelsmacker m. fl.
E-bok, 2020
1511 kr
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The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key …
Advertising in New Formats and Media
Current Research and Implications for Marketers
Inbunden, 2016
1386 kr
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The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sites, online brand communities and blogs have given advertisers new platforms to communicate and promote their messages. Two remarkable phenomena are …
Advanced Introduction to Advertising
Inbunden, 2022
1705 kr
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Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues …
Advanced Introduction to Advertising
E-bok, 2022
303 kr
Lägg i varukorg
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues …
Advanced Introduction to Advertising
Häftad, 2022
316 kr
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Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues …
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
Av Ivana Bušljeta Banks, Patrick De Pelsmacker m. fl.
Inbunden, 2014
569 kr
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers …
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
Av Shintaro Okazaki, Patrick De Pelsmacker m. fl.
E-bok, 2014
755 kr
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers …
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
Av Ivana Bušljeta Banks, Patrick De Pelsmacker m. fl.
Häftad, 2016
569 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers …
