Shintaro Okazaki – författare

Visar alla böcker från författaren Shintaro Okazaki. Handla med fri frakt och snabb leverans.

18 produkter

Kategorier

18 produkter

Fundamentals of Mobile Marketing
Theories and practices
AvShintaro Okazaki
Häftad, Engelska, 2012
470 kr
Skickas inom 5-8 vardagar
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background.This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
Fundamentals of Mobile Marketing
Theories and practices
AvShintaro Okazaki
Inbunden, Engelska, 2012
1 701 kr
Skickas inom 5-8 vardagar
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background.This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
Handbook of Research on International Advertising
AvShintaro Okazaki
E-bok
PDF, Engelska, 2012
721 kr
Läs direkt efter köp
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies.
Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others.
Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Handbook of Research on International Advertising
AvShintaro Okazaki
Häftad, Engelska, 2014
823 kr
Skickas inom 5-8 vardagar
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Handbook of Research on International Advertising
AvShintaro Okazaki
Inbunden, Engelska, 2012
3 960 kr
Skickas inom 5-8 vardagar
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
AvSara Rosengren,Micael Dahlénm. fl.
Inbunden, Engelska, 2013
575 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
AvShintaro Okazaki,Micael Dahlenm. fl.
E-bok
PDF, Engelska, 2013
739 kr
Läs direkt efter köp
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
AvSara Rosengren,Micael Dahlénm. fl.
Häftad, Engelska, 2015
575 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Del 5 - European Advertising Academy
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
AvIvana Bušljeta Banks,Patrick De Pelsmackerm. fl.
Inbunden, Engelska, 2014
575 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
AvShintaro Okazaki,Patrick De Pelsmackerm. fl.
E-bok
PDF, Engelska, 2014
739 kr
Läs direkt efter köp
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Del 5 - European Advertising Academy
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
AvIvana Bušljeta Banks,Patrick De Pelsmackerm. fl.
Häftad, Engelska, 2016
575 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
AvRalf Terlutter,Sandra Diehlm. fl.
Inbunden, Tyska, 2010
963 kr
Skickas inom 10-15 vardagar
Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renowned communication researchers from around the globe have contributed to the making of this book.
Advances in Advertising Research (Vol. 2)
Breaking New Ground in Theory and Practice
AvShintaro Okazaki,Shintaro Okazaki
Häftad, Engelska, 2011
1 143 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerablevalue for advancing our knowledge.
Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
AvTobias Langner,Shintaro Okazakim. fl.
Inbunden, Engelska, 2012
575 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
AvMartin Eisend,Shintaro Okazakim. fl.
E-bok
PDF, Engelska, 2012
739 kr
Läs direkt efter köp
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
AvTobias Langner,Shintaro Okazakim. fl.
Häftad, Engelska, 2014
575 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
AvShintaro Okazaki,Sandra Diehlm. fl.
E-bok
PDF, Tyska, 2010
643 kr
Läs direkt efter köp
Advances in Advertising Research (Vol. 2)
Breaking New Ground in Theory and Practice
AvShintaro Okazaki
E-bok
PDF, Engelska, 2011
1 455 kr
Läs direkt efter köp
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autonoma de Madrid, Spain,on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerablevalue for advancing our knowledge.

Shintaro Okazaki – författare

Visar alla böcker från författaren Shintaro Okazaki. Handla med fri frakt och snabb leverans.

18 produkter

Kategorier

18 produkter

Fundamentals of Mobile Marketing
Theories and practices
AvShintaro Okazaki
Häftad, Engelska, 2012
470 kr
Skickas inom 5-8 vardagar
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background.This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
Fundamentals of Mobile Marketing
Theories and practices
AvShintaro Okazaki
Inbunden, Engelska, 2012
1 701 kr
Skickas inom 5-8 vardagar
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background.This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
Handbook of Research on International Advertising
AvShintaro Okazaki
E-bok
PDF, Engelska, 2012
721 kr
Läs direkt efter köp
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies.
Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others.
Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Handbook of Research on International Advertising
AvShintaro Okazaki
Häftad, Engelska, 2014
823 kr
Skickas inom 5-8 vardagar
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Handbook of Research on International Advertising
AvShintaro Okazaki
Inbunden, Engelska, 2012
3 960 kr
Skickas inom 5-8 vardagar
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
AvSara Rosengren,Micael Dahlénm. fl.
Inbunden, Engelska, 2013
575 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
AvShintaro Okazaki,Micael Dahlenm. fl.
E-bok
PDF, Engelska, 2013
739 kr
Läs direkt efter köp
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
AvSara Rosengren,Micael Dahlénm. fl.
Häftad, Engelska, 2015
575 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Del 5 - European Advertising Academy
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
AvIvana Bušljeta Banks,Patrick De Pelsmackerm. fl.
Inbunden, Engelska, 2014
575 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
AvShintaro Okazaki,Patrick De Pelsmackerm. fl.
E-bok
PDF, Engelska, 2014
739 kr
Läs direkt efter köp
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Del 5 - European Advertising Academy
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
AvIvana Bušljeta Banks,Patrick De Pelsmackerm. fl.
Häftad, Engelska, 2016
575 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
AvRalf Terlutter,Sandra Diehlm. fl.
Inbunden, Tyska, 2010
963 kr
Skickas inom 10-15 vardagar
Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renowned communication researchers from around the globe have contributed to the making of this book.
Advances in Advertising Research (Vol. 2)
Breaking New Ground in Theory and Practice
AvShintaro Okazaki,Shintaro Okazaki
Häftad, Engelska, 2011
1 143 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerablevalue for advancing our knowledge.
Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
AvTobias Langner,Shintaro Okazakim. fl.
Inbunden, Engelska, 2012
575 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
AvMartin Eisend,Shintaro Okazakim. fl.
E-bok
PDF, Engelska, 2012
739 kr
Läs direkt efter köp
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
AvTobias Langner,Shintaro Okazakim. fl.
Häftad, Engelska, 2014
575 kr
Skickas inom 10-15 vardagar
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
AvShintaro Okazaki,Sandra Diehlm. fl.
E-bok
PDF, Tyska, 2010
643 kr
Läs direkt efter köp
Advances in Advertising Research (Vol. 2)
Breaking New Ground in Theory and Practice
AvShintaro Okazaki
E-bok
PDF, Engelska, 2011
1 455 kr
Läs direkt efter köp
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autonoma de Madrid, Spain,on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerablevalue for advancing our knowledge.

Shintaro Okazaki – författare

Fundamentals of Mobile Marketing

Fundamentals of Mobile Marketing

Handbook of Research on International Advertising

Handbook of Research on International Advertising

Handbook of Research on International Advertising

Advances in Advertising Research (Vol. IV)

Advances in Advertising Research (Vol. IV)

Advances in Advertising Research (Vol. IV)

Advances in Advertising Research (Vol. V)

Advances in Advertising Research (Vol. V)

Advances in Advertising Research (Vol. V)

Advances in Advertising Research (Vol. 1)

Advances in Advertising Research (Vol. 2)

Advances in Advertising Research (Vol. III)

Advances in Advertising Research (Vol. III)

Advances in Advertising Research (Vol. III)

Advances in Advertising Research (Vol. 1)

Advances in Advertising Research (Vol. 2)

Shintaro Okazaki – författare

Fundamentals of Mobile Marketing

Fundamentals of Mobile Marketing

Handbook of Research on International Advertising

Handbook of Research on International Advertising

Handbook of Research on International Advertising

Advances in Advertising Research (Vol. IV)

Advances in Advertising Research (Vol. IV)

Advances in Advertising Research (Vol. IV)

Advances in Advertising Research (Vol. V)

Advances in Advertising Research (Vol. V)

Advances in Advertising Research (Vol. V)

Advances in Advertising Research (Vol. 1)

Advances in Advertising Research (Vol. 2)

Advances in Advertising Research (Vol. III)

Advances in Advertising Research (Vol. III)

Advances in Advertising Research (Vol. III)

Advances in Advertising Research (Vol. 1)

Advances in Advertising Research (Vol. 2)