Shintaro Okazaki – författare
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18 produkter
Fundamentals of Mobile Marketing
Theories and practices
Häftad, 2012
480 kr
Lägg i varukorg
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated …
Fundamentals of Mobile Marketing
Theories and practices
Inbunden, 2012
1701 kr
Lägg i varukorg
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated …
Handbook of Research on International Advertising
E-bok, 2012
721 kr
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The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such …
Handbook of Research on International Advertising
Häftad, 2014
827 kr
Lägg i varukorg
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such …
Handbook of Research on International Advertising
Inbunden, 2012
3954 kr
Lägg i varukorg
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such …
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
Av Sara Rosengren, Micael Dahlén m. fl.
Inbunden, 2013
566 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading …
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
Av Shintaro Okazaki, Micael Dahlen m. fl.
E-bok, 2013
755 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading …
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
Av Sara Rosengren, Micael Dahlén m. fl.
Häftad, 2015
566 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading …
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
Av Ivana Bušljeta Banks, Patrick De Pelsmacker m. fl.
Inbunden, 2014
566 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers …
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
Av Shintaro Okazaki, Patrick De Pelsmacker m. fl.
E-bok, 2014
755 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers …
Advances in Advertising Research (Vol. V)
Extending the Boundaries of Advertising
Av Ivana Bušljeta Banks, Patrick De Pelsmacker m. fl.
Häftad, 2016
566 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers …
Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
Av Ralf Terlutter, Sandra Diehl m. fl.
Inbunden, 2010
948 kr
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Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as …
Advances in Advertising Research (Vol. 2)
Breaking New Ground in Theory and Practice
Av Shintaro Okazaki, Shintaro Okazaki
Häftad, 2011
1126 kr
Lägg i varukorg
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,on June 24-26, …
Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
Av Tobias Langner, Shintaro Okazaki m. fl.
Inbunden, 2012
566 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing …
Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
Av Martin Eisend, Shintaro Okazaki m. fl.
E-bok, 2012
755 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing …
Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
Av Tobias Langner, Shintaro Okazaki m. fl.
Häftad, 2014
566 kr
Lägg i varukorg
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing …
Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
Av Shintaro Okazaki, Sandra Diehl m. fl.
E-bok, 2010
658 kr
Lägg i varukorg
Advances in Advertising Research (Vol. 2)
Breaking New Ground in Theory and Practice
E-bok, 2011
1502 kr
Lägg i varukorg
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autonoma de Madrid, Spain,on June 24-26, …