Sara Rosengren – författare
Visar alla böcker från författaren Sara Rosengren. Handla med fri frakt och snabb leverans.
12 produkter
Fundamentals of Marketing
Av Paul Baines, Sophie Whitehouse m. fl.
Häftad, 2025
1,0 utav 5 stjärnor. Totalt antal röster: (1)
703 kr
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Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice. Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to …
Optimal marknadskommunikation
Av Micael Dahlén, Fredrik Lange m. fl.
Häftad, 2017
4,0 utav 5 stjärnor. Totalt antal röster: (3)
846 kr
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Tredje, uppdaterade upplagan av den kompletta boken till marknadskommunikation! Den går igenom alla de moment som man måste kunna för att lyckas planera effektiv marknadskommunikation. Boken Optimal marknadskommunikation är uppdelad i fyra delar som täcker alla viktiga områden inom …
Marketing
Av Paul Baines, Sara Rosengren m. fl.
Häftad, 2022
958 kr
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How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading …
Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
Av Martin K.J. Waiguny, Sara Rosengren
Häftad, 2022
1690 kr
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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising …
Marketing
Av Paul Baines, Paolo Antonetti m. fl.
Häftad, 2027
970 kr
Kommande
Blending expert insights with real-world trends, 'Marketing' gives students the skills to understand, adapt, and succeed in today's fast-changing marketing environment. Marketing theory is brought to life through a range of contemporary examples, market insights and practitioner insights, featuring …
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
Av Sara Rosengren, Micael Dahlén m. fl.
Inbunden, 2013
568 kr
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading …
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
Av Shintaro Okazaki, Micael Dahlen m. fl.
E-bok, 2013
755 kr
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading …
Advances in Advertising Research (Vol. IV)
The Changing Roles of Advertising
Av Sara Rosengren, Micael Dahlén m. fl.
Häftad, 2015
568 kr
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading …
Advances in Advertising Research X
Multiple Touchpoints in Brand Communication
Av Enrique Bigne, Sara Rosengren
Inbunden, 2019
1353 kr
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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very …
Advances in Advertising Research X
Multiple Touchpoints in Brand Communication
Av Sara Rosengren, Enrique Bigne
E-bok, 2019
1734 kr
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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very …
Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
Av Martin K.J. Waiguny, Sara Rosengren
Inbunden, 2021
1690 kr
Lägg i varukorg
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising …
Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
Av Sara Rosengren, Martin K.J. Waiguny
E-bok, 2021
2174 kr
Lägg i varukorg
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising …
