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Paul Baines, Paolo Antonetti, Sara Rosengren, Sophie Whitehouse - Marketing, Häftad

Häftad, Engelska, 2027

Marketing

Av Paul Baines, Paolo Antonetti, Sara Rosengren, Sophie Whitehouse

970 kr

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Beskrivning
Blending expert insights with real-world trends, 'Marketing' gives students the skills to understand, adapt, and succeed in today's fast-changing marketing environment. Marketing theory is brought to life through a range of contemporary examples, market insights and practitioner insights, featuring companies and well-known industry names such as Roche (South Africa), Google (US), KN Logistics (France), and Fjällräven (Sweden), and covering key trends and discourse relating to AI, social media and digital influences in marketing.
Produktinformation
  • Utgivningsdatum: 2027-02-11
  • Mått: 189 x 246 x undefined mm
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 622
  • Upplaga: 7
  • Förlag: OUP OXFORD
  • ISBN: 9780197939925
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Mer om författaren

Paul Baines is Professor of Political Marketing and Head of Executive Education at the University of Leicester School of Business, UK.Sara Rosengren is Professor of Business Administration (Marketing) and holder of the ICA Retailer's Chair in Business Administration at Stockholm School of Economics, Sweden.Paolo Antonetti is Professor of Marketing at EDHEC Business School, France.Sophie Whitehouse is Senior Lecturer in Marketing (Education) and Education Lead for the Department of Marketing at King's Business School, King's College London.

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A refreshing take on marketing 101 theory. It has an excellent range of global examples, which is helpful in broadening student understanding and engagement. The text has useful critical discussion elements and, importantly, makes the effort to explain how key theories work in practice.

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