Paul Baines – författare
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34 produkter
Fundamentals of Marketing
Av Paul Baines, Sophie Whitehouse m. fl.
Häftad, 2025
1,0 utav 5 stjärnor. Totalt antal röster: (1)
703 kr
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Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice. Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to …
Marketing
Av Paul Baines, Sara Rosengren m. fl.
Häftad, 2022
958 kr
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How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading …
Marketing
Av Paul Baines, Paolo Antonetti m. fl.
Häftad, 2027
970 kr
Kommande
Blending expert insights with real-world trends, 'Marketing' gives students the skills to understand, adapt, and succeed in today's fast-changing marketing environment. Marketing theory is brought to life through a range of contemporary examples, market insights and practitioner insights, featuring …
Edmund Curll, Bookseller
E-bok, 2007
1038 kr
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Edmund Curll was a notorious figure among the publishers of the early eighteenth century: for his boldness, his lack of scruple, his publication of work without author''s consent, and his taste for erotic and scandalous publications. He was in legal trouble on several occasions for piracy and …
Edmund Curll, Bookseller
Inbunden, 2007
1789 kr
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Edmund Curll was a notorious figure among the publishers of the early eighteenth century: for his boldness, his lack of scruple, his publication of work without author's consent, and his taste for erotic and scandalous publications. He was in legal trouble on several occasions for piracy and …
Contemporary Strategic Marketing
Av Ross Brennan, Paul Baines m. fl.
Häftad, 2007
1100 kr
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An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the …
Long 18th Century
Av Paul Baines
Häftad, 2004
708 kr
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The books in the Contexts series provide broad-ranging and accessible information about the literary, historical and cultural background of the major periods and genres, Taking its instigation from the ways in which literary texts define their own area of reference within their historical moment, …
House of Forgery in Eighteenth-Century Britain
Av Paul Baines
Inbunden, 2020
1885 kr
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Published in 1999, this work offers a balanced interdisciplinary account of literary and criminal forgery as they were practised, constructed and theorized in the 18th century as a corollary of the new documents of the financial revolution: banknotes, bills of exchange and promissory notes. The …
House of Forgery in Eighteenth-Century Britain
Av Paul Baines
Häftad, 2021
593 kr
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Published in 1999, this work offers a balanced interdisciplinary account of literary and criminal forgery as they were practised, constructed and theorized in the 18th century as a corollary of the new documents of the financial revolution: banknotes, bills of exchange and promissory notes. The …
Alexander Pope
Av Paul Baines
Inbunden, 2000
2670 kr
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So many questions surround the key figures in the English literary canon, but most books focus on one aspect of an author's life or work, or limit themselves to a single critical approach. Alexander Pope is a comprehensive, user-friendly guide which:* offers information on Pope's life, contexts and …
Alexander Pope
Av Paul Baines
Häftad, 2000
673 kr
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So many questions surround the key figures in the English literary canon, but most books focus on one aspect of an author's life or work, or limit themselves to a single critical approach. Alexander Pope is a comprehensive, user-friendly guide which:* offers information on Pope's life, contexts and …
House of Forgery in Eighteenth-Century Britain
Av Paul Baines
E-bok, 2019
777 kr
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Published in 1999, this work offers a balanced interdisciplinary account of literary and criminal forgery as they were practised, constructed and theorized in the 18th century as a corollary of the new documents of the financial revolution: banknotes, bills of exchange and promissory notes. The …
House of Forgery in Eighteenth-Century Britain
Av Paul Baines
E-bok, 2019
696 kr
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Published in 1999, this work offers a balanced interdisciplinary account of literary and criminal forgery as they were practised, constructed and theorized in the 18th century as a corollary of the new documents of the financial revolution: banknotes, bills of exchange and promissory notes. The …
Introducing Marketing Research
Av Paul Baines, Bal Chansarkar
Häftad, 2002
728 kr
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Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course; they do not focus on important qualitative issues such as depth interviews and focus groups - the authors redress this imbalance. Written as …
Poems of Alexander Pope: Volume One
Av Julian Ferraro, Paul Baines
Inbunden, 2019
3949 kr
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The Poems of Alexander Pope is a multi-volume edition of the poetry of Alexander Pope (1688–1744) resulting from a thorough reappraisal of his work, from composition through to reception. The annotations and headnotes are full and informative, and the layout is designed to enable the reader to …
Public Relations
Av Paul Baines, John Egan m. fl.
Häftad, 2003
878 kr
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Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and …
Poems of Alexander Pope: Volume One
Av Julian Ferraro, Paul Baines
Häftad, 2024
712 kr
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The Poems of Alexander Pope is a multi-volume edition of the poetry of Alexander Pope (1688–1744) resulting from a thorough reappraisal of his work, from composition through to reception. The annotations and headnotes are full and informative, and the layout is designed to enable the reader to …
Public Relations
Av Frank Jefkins, John Egan m. fl.
E-bok, 2007
975 kr
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Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and …
Public Relations
Av Paul Baines, John Egan m. fl.
Inbunden, 2016
2590 kr
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Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and …
Poems of Alexander Pope: Volume One
Av Paul Baines, Julian Ferraro
E-bok, 2019
737 kr
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The Poems of Alexander Pope is a multi-volume edition of the poetry of Alexander Pope (1688–1744) resulting from a thorough reappraisal of his work, from composition through to reception. The annotations and headnotes are full and informative, and the layout is designed to enable the reader to …
Poems of Alexander Pope: Volume One
Av Paul Baines, Julian Ferraro
E-bok, 2019
737 kr
Lägg i varukorg
The Poems of Alexander Pope is a multi-volume edition of the poetry of Alexander Pope (1688–1744) resulting from a thorough reappraisal of his work, from composition through to reception. The annotations and headnotes are full and informative, and the layout is designed to enable the reader to …
Daniel Defoe - Robinson Crusoe/Moll Flanders
Av Paul Baines, Nicolas Tredell
Inbunden, 2007
1391 kr
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Defoe's Robinson Crusoe (1719) and Moll Flanders (1721) together defined a new way of writing fiction in the 18th century. Each was highly controversial in Defoe's time, and each has generated a very large amount of criticism since. This Guide examines the major trends and movements in critical …
Daniel Defoe - Robinson Crusoe/Moll Flanders
Av Paul Baines
Häftad, 2007
431 kr
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Defoe's Robinson Crusoe (1719) and Moll Flanders (1721) together defined a new way of writing fiction in the 18th century. Each was highly controversial in Defoe's time, and each has generated a very large amount of criticism since. This Guide examines the major trends and movements in critical …
Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660 - 1789
Av Paul Baines, Julian Ferraro m. fl.
Inbunden, 2011
571 kr
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The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing1660-1789 features coverage of the lives and works of almost 500 notable writers based in the British Isles from the return of the British monarchy in 1660 until the French Revolution of 1789. Broad coverage of writers and …
Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660 - 1789
Av Pat Rogers, Julian Ferraro m. fl.
E-bok, 2010
655 kr
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The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660-1789 features coverage of the lives and works of almost 500 notable writers based in the British Isles from the return of the British monarchy in 1660 until the French Revolution of 1789. Broad coverage of writers and …
Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660 - 1789
Av Pat Rogers, Julian Ferraro m. fl.
E-bok, 2010
641 kr
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The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660-1789 features coverage of the lives and works of almost 500 notable writers based in the British Isles from the return of the British monarchy in 1660 until the French Revolution of 1789. Broad coverage of writers and …
Propaganda
Av Paul Baines, Nicholas O'Shaughnessy
Inbunden, 2012
13308 kr
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A comprehensive major work on the topic of propaganda studies is required now more than ever. Not least because in the age of the ′War on Terror′, we′ve witnessed terrorist bombings - suicide and otherwise - all over the world, which are often later accompanied by, and frequently preceded by, the …
The SAGE Handbook of Propaganda
Av Paul Baines, Nicholas O'Shaughnessy m. fl.
Inbunden, 2019
3319 kr
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The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to …
SAGE Handbook of Propaganda
Av Nancy Snow, Nicholas O'Shaughnessy m. fl.
E-bok, 2019
1467 kr
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The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to …
The Sage Handbook of Political Marketing
Av Paul Baines, Phil Harris m. fl.
Inbunden, 2025
1794 kr
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The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the …
