Bal Chansarkar – författare

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1 produkter

1. 

   Introducing Marketing Research

   Av Paul Baines, Bal Chansarkar

   Häftad, 2002

   728 kr

   Lägg i varukorg

   Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course; they do not focus on important qualitative issues such as depth interviews and focus groups - the authors redress this imbalance. Written as …