Nicholas O'Shaughnessy – författare
Visar alla böcker från författaren Nicholas O'Shaughnessy. Handla med fri frakt och snabb leverans.
18 produkter
Persuasion in Advertising
Av John O'Shaugnessy, Nicholas O'Shaughnessy
Inbunden, 2003
2983 kr
Lägg i varukorg
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades …
Persuasion in Advertising
Av John O'Shaugnessy, Nicholas O'Shaughnessy
Häftad, 2003
829 kr
Lägg i varukorg
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades …
Undermining of Beliefs in the Autonomy and Rationality of Consumers
Av John O'Shaughnessy, Nicholas O'Shaughnessy
Inbunden, 2007
2515 kr
Lägg i varukorg
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy …
Politics and propaganda
Weapons of mass seduction
Häftad, 2004
371 kr
Lägg i varukorg
From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation movement to the empire of spin to the scalding polemics of American campaign advertising, propaganda is back. This book provides a full and detailed …
Political Marketing
Theory and Concepts
Av Robert P. Ormrod, Stephan C M Henneberg m. fl.
Inbunden, 2013
2635 kr
Lägg i varukorg
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political …
Political Marketing
Theory and Concepts
Av Robert P. Ormrod, Stephan C M Henneberg m. fl.
Häftad, 2013
2041 kr
Lägg i varukorg
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political …
Persuasion in Advertising
Av Nicholas O'Shaughnessy, John O'Shaugnessy
E-bok, 2003
875 kr
Lägg i varukorg
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades …
Undermining of Beliefs in the Autonomy and Rationality of Consumers
Av Nicholas O'Shaughnessy, John O'Shaughnessy
E-bok, 2007
807 kr
Lägg i varukorg
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of ''free will'' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy …
Marketing the Third Reich
Persuasion, Packaging and Propaganda
Inbunden, 2017
2515 kr
Lägg i varukorg
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how …
Marketing the Third Reich
Persuasion, Packaging and Propaganda
Häftad, 2017
649 kr
Lägg i varukorg
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how …
Undermining of Beliefs in the Autonomy and Rationality of Consumers
Av John O'Shaughnessy, Nicholas O'Shaughnessy
Häftad, 2019
743 kr
Lägg i varukorg
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy …
Marketing the Third Reich
Persuasion, Packaging and Propaganda
E-bok, 2017
785 kr
Lägg i varukorg
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how …
Marketing the Third Reich
Persuasion, Packaging and Propaganda
E-bok, 2017
768 kr
Lägg i varukorg
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how …
Propaganda
Av Paul Baines, Nicholas O'Shaughnessy
Inbunden, 2012
13308 kr
Lägg i varukorg
A comprehensive major work on the topic of propaganda studies is required now more than ever. Not least because in the age of the ′War on Terror′, we′ve witnessed terrorist bombings - suicide and otherwise - all over the world, which are often later accompanied by, and frequently preceded by, the …
The SAGE Handbook of Propaganda
Av Paul Baines, Nicholas O'Shaughnessy m. fl.
Inbunden, 2019
3319 kr
Lägg i varukorg
The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to …
SAGE Handbook of Propaganda
Av Nancy Snow, Nicholas O'Shaughnessy m. fl.
E-bok, 2019
1467 kr
Lägg i varukorg
The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to …
Selling Hitler
Propaganda and the Nazi Brand
E-bok, 2016
457 kr
Lägg i varukorg
Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison …
Selling Hitler
Propaganda and the Nazi Brand
E-bok, 2016
443 kr
Lägg i varukorg
Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison …
