John O'Shaugnessy – författare
Visar alla böcker från författaren John O'Shaugnessy. Handla med fri frakt och snabb leverans.
3 produkter
Persuasion in Advertising
Av John O'Shaugnessy, Nicholas O'Shaughnessy
Inbunden, 2003
2983 kr
Lägg i varukorg
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades …
Persuasion in Advertising
Av John O'Shaugnessy, Nicholas O'Shaughnessy
Häftad, 2003
829 kr
Lägg i varukorg
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades …
Persuasion in Advertising
Av Nicholas O'Shaughnessy, John O'Shaugnessy
E-bok, 2003
875 kr
Lägg i varukorg
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades …
