Persuasion in Advertising
AvNicholas O'Shaughnessy,John O'Shaugnessy
E-bok
Engelska, 2003867 kr
Läs direkt i Bokus Reader – eller ladda ned till din enhet
Beskrivning
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers
Produktinformation
Utforska kategorier
Hoppa över listan
Mer från samma författare
Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas O'Shaughnessy
Inbunden, 2007
2 264 kr
Political Marketing
Robert P. Ormrod, Stephan C M Henneberg, Nicholas O'Shaughnessy
Inbunden, 2013
2 615 kr
Political Marketing
Robert P. Ormrod, Stephan C M Henneberg, Nicholas O'Shaughnessy
Häftad, 2013
1 898 kr
Undermining of Beliefs in the Autonomy and Rationality of Consumers
Nicholas O'Shaughnessy, John O'Shaughnessy
E-bok
2007763 kr
Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas O'Shaughnessy
Häftad, 2019
690 kr
Hoppa över listan
Du kanske också är intresserad av
The SAGE Handbook of Propaganda
Paul Baines, Nicholas O'Shaughnessy, Nancy Snow
Inbunden, 2019
3 276 kr
Undermining of Beliefs in the Autonomy and Rationality of Consumers
Nicholas O'Shaughnessy, John O'Shaughnessy
E-bok
2007763 kr
Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas O'Shaughnessy
Inbunden, 2007
2 264 kr
Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas O'Shaughnessy
Häftad, 2019
690 kr
Political Marketing
Robert P. Ormrod, Stephan C M Henneberg, Nicholas O'Shaughnessy
Häftad, 2013
1 898 kr