John O'Shaughnessy – författare
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33 produkter
Marketing Power of Emotion
Av Nicholas Jackson O'Shaughnessy, John O'Shaughnessy
E-bok, 2002
507 kr
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Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the …
Explaining Buyer Behavior
Central Concepts and Philosophy of Science Issues
Av John O'Shaughnessy, John O'Shaughnessy
Inbunden, 1992
2352 kr
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This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
The Marketing Power of Emotion
Av John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
Inbunden, 2003
787 kr
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How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references and real-life examples. Emotions, whether it …
Marketing Power of Emotion
Av Nicholas Jackson O'Shaughnessy, John O'Shaughnessy
E-bok, 2002
570 kr
Lägg i varukorg
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the …
Explaining Buyer Behavior
Central Concepts and Philosophy of Science Issues
E-bok, 1992
1210 kr
Lägg i varukorg
This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern …
Undermining of Beliefs in the Autonomy and Rationality of Consumers
Av John O'Shaughnessy, Nicholas O'Shaughnessy
Inbunden, 2007
2504 kr
Lägg i varukorg
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy …
Interpretation in Social Life, Social Science, and Marketing
Inbunden, 2009
2969 kr
Lägg i varukorg
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of …
Business Organization (RLE: Organizations)
Inbunden, 2013
2190 kr
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This book presents an integrated view of the three main approaches to organization – classical, human relations and systems – showing what each has of value to contribute and how they complement each other. The three approaches are introduced, followed by critical analysis. The main classical …
Patterns of Business Organization (RLE: Organizations)
Inbunden, 2013
2578 kr
Lägg i varukorg
This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual understanding of the subject. As the author reviews the various approaches – classical, human relations, behavioural science, …
Interpretation in Social Life, Social Science, and Marketing
E-bok, 2009
970 kr
Lägg i varukorg
''Interpretation'' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of …
Interpretation in Social Life, Social Science, and Marketing
E-bok, 2009
922 kr
Lägg i varukorg
''Interpretation'' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of …
Business Organization (RLE: Organizations)
E-bok, 2013
910 kr
Lägg i varukorg
This book presents an integrated view of the three main approaches to organization – classical, human relations and systems – showing what each has of value to contribute and how they complement each other. The three approaches are introduced, followed by critical analysis. The main classical …
Business Organization (RLE: Organizations)
E-bok, 2013
890 kr
Lägg i varukorg
This book presents an integrated view of the three main approaches to organization – classical, human relations and systems – showing what each has of value to contribute and how they complement each other. The three approaches are introduced, followed by critical analysis. The main classical …
Patterns of Business Organization (RLE: Organizations)
E-bok, 2013
910 kr
Lägg i varukorg
This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual understanding of the subject. As the author reviews the various approaches – classical, human relations, behavioural science, …
Patterns of Business Organization (RLE: Organizations)
E-bok, 2013
910 kr
Lägg i varukorg
This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual understanding of the subject. As the author reviews the various approaches – classical, human relations, behavioural science, …
Undermining of Beliefs in the Autonomy and Rationality of Consumers
Av Nicholas O'Shaughnessy, John O'Shaughnessy
E-bok, 2007
807 kr
Lägg i varukorg
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of ''free will'' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy …
Consumer Behaviour
Perspectives, Findings and Explanations
Häftad, 2012
645 kr
Lägg i varukorg
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Consumer Behaviour
Perspectives, Findings and Explanations
E-bok, 2012
706 kr
Lägg i varukorg
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Competitive Marketing (RLE Marketing)
A Strategic Approach
Inbunden, 2014
7781 kr
Lägg i varukorg
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be …
Inquiry and Decision (Routledge Revivals)
Inbunden, 2014
2433 kr
Lägg i varukorg
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management. It details the processes of inquiry – namely description, explanation, …
Inquiry and Decision (Routledge Revivals)
Häftad, 2016
627 kr
Lägg i varukorg
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management. It details the processes of inquiry – namely description, explanation, …
Business Organization (RLE: Organizations)
Häftad, 2016
770 kr
Lägg i varukorg
This book presents an integrated view of the three main approaches to organization – classical, human relations and systems – showing what each has of value to contribute and how they complement each other. The three approaches are introduced, followed by critical analysis. The main classical …
Competitive Marketing (RLE Marketing)
A Strategic Approach
Häftad, 2015
770 kr
Lägg i varukorg
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be …
Patterns of Business Organization (RLE: Organizations)
Häftad, 2016
770 kr
Lägg i varukorg
This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual understanding of the subject. As the author reviews the various approaches – classical, human relations, behavioural science, …
Undermining of Beliefs in the Autonomy and Rationality of Consumers
Av John O'Shaughnessy, Nicholas O'Shaughnessy
Häftad, 2019
740 kr
Lägg i varukorg
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy …
Interpretation in Social Life, Social Science, and Marketing
Häftad, 2016
797 kr
Lägg i varukorg
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of …
Inquiry and Decision (Routledge Revivals)
E-bok, 2014
762 kr
Lägg i varukorg
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management. It details the processes of inquiry – namely description, explanation, …
Inquiry and Decision (Routledge Revivals)
E-bok, 2014
746 kr
Lägg i varukorg
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management. It details the processes of inquiry – namely description, explanation, …
Competitive Marketing (RLE Marketing)
A Strategic Approach
E-bok, 2014
883 kr
Lägg i varukorg
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be …
