Nicholas Jackson O'Shaughnessy – författare
Visar alla böcker från författaren Nicholas Jackson O'Shaughnessy. Handla med fri frakt och snabb leverans.
7 produkter
Marketing Power of Emotion
Av Nicholas Jackson O'Shaughnessy, John O'Shaughnessy
E-bok, 2002
507 kr
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Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the …
The Marketing Power of Emotion
Av John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
Inbunden, 2003
787 kr
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How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references and real-life examples. Emotions, whether it …
Marketing Power of Emotion
Av Nicholas Jackson O'Shaughnessy, John O'Shaughnessy
E-bok, 2002
570 kr
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Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the …
Phenomenon of Political Marketing
Av Nicholas Jackson O'Shaughnessy
E-bok, 1990
779 kr
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This book provides a survey of the phenomenon of marketing which has become the dogma of America''s politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Phenomenon of Political Marketing
Av Nicholas Jackson O'Shaughnessy
Häftad, 1990
551 kr
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This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Selling Hitler
Propaganda and the Nazi Brand
Av Nicholas Jackson O'Shaughnessy
Häftad, 2021
205 kr
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Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'etre, …
Politics and Propaganda
Weapons of Mass Seduction
Av Nicholas Jackson O'Shaughnessy
Inbunden, 2005
643 kr
Tillfälligt slut
In a world of near-boundless suspicion of politics and the media, why do politicians still exploit the familiar techniques of propaganda? And why are we so vulnerable to their inscrutable allure? In Politics and Propaganda Nicholas O'Shaughnessy shows us why propaganda continues to be one of the …
