Explaining Buyer Behavior

Central Concepts and Philosophy of Science Issues

Inbunden, Engelska, 1992

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Beskrivning

This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.

Produktinformation

Utgivningsdatum:1992-08-20
Mått:165 x 243 x 38 mm
Vikt:810 g
Format:Inbunden
Språk:Engelska
Antal sidor:400
Förlag:OUP USA
ISBN:9780195071085

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Mer om författaren

Author of Why People Buy (OUP 1987)

Recensioner i media

`This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession ... Reading the book from cover to cover is required ... it will teach us much.'Journal of Macromarketing

Innehållsförteckning

1: Marketing Management and the Behavioral Sciences2: Explanation3: Causal Explanation4: Causal Temporal Modes of Explanation5: Teleological Explanation: Goal Ascription, Reasons, and the Rationality Principle6: Teleological Explanation: Function Ascription7: Explanatory Systems of Psychology8: Explanatory Systems of Sociology9: Emotion: A Multidisciplinary Approach10: Understanding Consumer Actions Using Social Science Sensitizing Concepts11: Philosophical Controversies Underlying Explanatory Systems and Methodologies12: Research Methodology13: Choosing Explanatory Theory: Recent Controversies in the Philosophy of ScienceDiscussion QuestionsName IndexSubject Index