Stephan C M Henneberg – författare
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2 produkter
Political Marketing
Theory and Concepts
Av Robert P. Ormrod, Stephan C M Henneberg m. fl.
Inbunden, 2013
2635 kr
Lägg i varukorg
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political …
Political Marketing
Theory and Concepts
Av Robert P. Ormrod, Stephan C M Henneberg m. fl.
Häftad, 2013
2041 kr
Lägg i varukorg
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political …