Robert P. Ormrod - Böcker

Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.

 Key features of each chapter include:

- Short chapter introduction and learning summaries

- Discussion questions to share in the classroom

- Annotated suggestions for further reading

- Lists of key terms to consider

This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses.

 

Dr Robert P. Ormrod, University of Aarhus, Denmark

Dr Stephan C. Henneberg, University of Manchester

Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London

How to Structure a Thesis, Report or Paper provides concise practical guidance for students to help make their writing more structured at any level. It assists students in demonstrating what they have learned in the relevant course or degree programme in a way that is accessible to the supervisor and the examiner.Drawing on almost 20 years of supervision experience, the author presents the eight sections of a well-structured thesis, report or paper, together with discussing other relevant issues. Each chapter provides a detailed description of why each section of a thesis, report or paper is structured in the way it is, and its relationship to the whole piece of work. Good and bad examples are provided throughout the book, and there is a focus on key areas such as the six parts of an Introduction and its relationship to the Conclusion, how to phrase clear research questions and hypotheses to the use of references and how to make the thesis, report or paper easier to read. The structure presented in this book can be used to support many courses on the student’s entire degree programme, as the structure can be adapted by re-arranging or deleting sections.This book is an invaluable aid to students at all stages in higher education, from their first report or paper until they write their final thesis. It provides clear guidelines for when students should ask their supervisors for advice, and when students can use their own initiative to learn the most. It makes writing a thesis, report or papers more straightforward!