Häftad, Engelska, 2007
Contemporary Strategic Marketing
Av Ross Brennan, Paul Baines, Paul Garneau
1092 kr
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Beskrivning
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/contemporary-strategic-marketing-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Produktinformation
- Utgivningsdatum: 2007-10-12
- Mått: 189 x 246 x 25 mm
- Vikt: 901 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 470
- Upplaga: 2
- Förlag: Bloomsbury Publishing PLC
- ISBN: 9780230507203
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Mer om författaren
ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK.PAUL BAINES is Senior Lecturer in Marketing at Cranfield University, School of Management, UK.PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School, UK.LYNN VOS is Senior Lecturer in Marketing at Middlesex University Business School, UK.
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