John Egan – författare

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'.

Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes.  The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding.

A complete package of supplements is available to assist students and instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor’s Manual, PowerPoint slides, and links to other useful sites.

This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on ‘Stakeholder Marketing’.

Unlock the world of Marketing Communications with this accessible and engaging textbook. Combining clear theory with practical insight, it offers dedicated coverage of digital marketing and social media, helping students understand how brands communicate in today’s fast-moving media landscape.

This fully updated 5th edition introduces new material on MarTech, artificial intelligence, the rise of TikTok and the ethics of influencer marketing. Fresh case studies—including examples featuring OpenAI, Google and Perrier water—bring concepts to life and connect them to real-world practice.

Concise, contemporary and comprehensive, this textbook is essential reading for students of Marketing Communications and related subjects.

John Egan is Professor of Marketing at Regent’s University, London.

Unlock the world of Marketing Communications with this accessible and engaging textbook. Combining clear theory with practical insight, it offers dedicated coverage of digital marketing and social media, helping students understand how brands communicate in today’s fast-moving media landscape.

This fully updated 5th edition introduces new material on MarTech, artificial intelligence, the rise of TikTok and the ethics of influencer marketing. Fresh case studies—including examples featuring OpenAI, Google and Perrier water—bring concepts to life and connect them to real-world practice.

Concise, contemporary and comprehensive, this textbook is essential reading for students of Marketing Communications and related subjects.

John Egan is Professor of Marketing at Regent’s University, London.

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

This textbook is essential reading for students studying marketing communications or a related topic.

John Egan is Professor of Marketing at Regent’s University, London.      

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

This textbook is essential reading for students studying marketing communications or a related topic.

John Egan is Professor of Marketing at Regent’s University, London.      

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

This textbook is essential reading for students studying marketing communications or a related topic.

John Egan is Professor of Marketing at Regent’s University, London.      

‘It is a gift to take time to notice, and another to bring one’s observations into creative verse. John Egan does both with craft and conciseness. He peacefully explores his world in all its potential and limitations. It is this note of quiet, unruffled integrity that makes his poetry a pleasant reading experience. We are fortunate to have the strength of his imagery to bring our Australian urban landscapes alive. We look about us anew as a result of John’s penmanship.’ – Colleen Keating

‘In this new collection, John Egan demonstrates again his tender perception coupled with a poet’s sensibility and an appreciation of the contradictions of the human condition. Whether responding to his favoured urban streetscapes or to the contrasts and spectacle of the natural world, John brings his trademark use of simile, and the inspiration of an educator, to craft fine and evocative poems. A joy for the reader.’ – David Atkinson

‘John Egan is a poet of brilliant images. We gasp with delighted recognition when he takes us to a familiar landscape, and know it more deeply because, by giving us words we could not have found for ourselves, he shows us the way to a new experience.’ – Robin Hillard, Polestar Writers Journal

‘There is a seamlessness about these poems; the stitching doesn’t show. Egan brings the full range of poetic techniques to his work, but they are largely invisible in the context of the whole. There were many times I had to pause while reading…often mid-poem, sometimes to reflect on how they related to my own experiences, sometimes to simply go back and relive the lucidity of the last few lines. These are poems which make us want to linger.’ – Garth Madsen

John Egan is a Sydney poet who also lives on the south coast of NSW. He was a high school teacher of English for twenty-two years and Second Master of Bankstown Grammar School for nine years. Later he taught English as a Foreign Language and University Preparation courses at the University of NSW, Wollongong University College and Newcastle University, as well as English and Business Communication at JDW Business College. He retired in 2013. His first chapbook was published by the Melbourne Poets Union and Ginninderra Press have published five full collections, thirty-five chapbooks and six collaborations. He considers himself a poet of memory and the sea, but also writes of the natural world, the urban environment and social issues.

John Egan is a Sydney poet who also lives on the south coast of NSW. He was a high-school teacher of English for twenty-two years, Second Master of Bankstown Grammar School for nine years and later taught English as a foreign language and university preparation courses at the University of NSW, Wollongong University College and Newcastle University. For some years he also taught English and business communication at JDW Business College. His first chapbook was published by the Melbourne Poets Union and Ginninderra Press have published five collections, a verse novel, six collaborations with other poets and a number of chapbooks. He considers himself a poet of memory and the sea, but also writes of the natural world, the urban environment, social issues and Australian history.